Responsibilities

• Collaborate with the Head of School, Senior Leadership Team on the strategic development of the Marketing plan for Hiba Academy Bay Area.
• Fully execute the approved communication and marketing strategy, keeping Director of Marketing & Enrollment Management and Head of School updated on progress, opportunities and areas of risk or challenge
• Develop holistic annual content plan and marketing campaigns to position Hiba Academy Bay Area as the premier, elite bilingual international school in the Bay Area market and ensuring all content aligns fully to both school and WCEC Group brand guidelines. Work closely with Head of School and academic team to identify opportunities to highlight examples of Hiba’s outstanding education provision to promote via external Marketing channels
• Establish productive and beneficial relationships with media (PR, advertising, printing, website portal, social media), negotiating preferential partnerships where possible
• Build mutually beneficial relationships with community partners, identifying opportunities for collaboration, corporate partnerships, events, sponsorship and crosspublicity, working closely with enrolments team
• Work closely with the school community including parents and founding families through regular communications, events and activities to encourage high engagement
• Regularly update content on school website to reflect Hiba Academy’s USPs, educational provision and content of interest to prospective parent to enhance the school’s image, drive traffic and enquiries to achieve enrolment target.
• Develop plan for and ensure regular storytelling through the school’s social media accounts (including Linked In, Instagram, Facebook and WeChat account) to increase brand awareness.
• Coordinate and help organize events for marketing and admissions on and off campus, not limited to parent open houses (offline and online) educational exhibitions and partner events. Ensure broad promotion of these events to a wide audience via all appropriate channels
• Create and develop high quality marketing and academic (handbook, curriculum guide, parent newsletters etc) collateral to support enrolment, new family induction and school operations, including producing copy and content which aligns with the school’s image and brand ‘voice’.

Requirements

• Bachelor’s degree or above
• Fluent written and spoken English. Proficiency in Mandarin Chinese a significant advantage.
• 8+ years of relevant Marketing experience; including digital Marketing, social media, copywriting, comms and data analytics. Experience of Education or a related field may be an advantage but not essential.
• EXPERTISE - Results oriented, able to work under pressure
• EXPERTISE - Strong multi-tasking and prioritization ability
• EXPERTISE - Good organizational and analytical skills
• EXPERTISE - Excellent communication and interpersonal skills
• EXPERTISE - Skilled in Excel, PowerPoint and Word, and relevant Marketing systems

Preferred

• Demonstrating practice that represents the Wellington Values at all times (Courage, Integrity, Kindness, Respect and Responsibility)
• Excellent communication and interpersonal skills, proven ability to communicate and collaborate effectively with different types of people and in a cross-cultural environment
• Passion for the education industry
• Strong track record of solving complex problems, high level thinking and delivering significant impact.
• Proven ability to work with metrics, numbers and trends, and develop recommendations for action based on the analysis.
• Personal integrity, accountability and credibility
• Mindset of continuous improvement and excellence in delivery of high quality work reflective of an elite environment