Responsibilities

• Lead the department’s daily operations and translate priorities established by the Director of Strategic Engagement into clear workplans, assignments, timelines, and measurable outcomes.
• Supervise, coach, and evaluate the Marketing Communications Manager and the Strategic Engagement and Communications Coordinator while promoting accountability, professional growth, and strong team collaboration.
• Establish effective workflows, approval processes, content calendars, and project management practices across marketing, communications, and engagement activities.
• Facilitate departmental planning meetings, monitor workload and capacity, address barriers, and ensure projects are completed accurately and on time.
• Partner with the Marketing Communications Manager to support the Communications Coordinator and maintain clear delegation and decision making across the team.
• Develop and implement integrated marketing and communications plans that support organizational goals, fundraising, volunteer engagement, community impact, and program visibility.
• Ensure consistent application of United Way of Acadiana’s brand, voice, key messages, and visual identity across all communication channels.
• Oversee content strategy for the website, email, social media, print materials, advertising, presentations, reports, and other external and internal communications.
• Guide organizational storytelling by identifying impact stories, elevating community voices, and presenting data in clear, audience-centered ways.
• Oversee media relations, press materials, and public information efforts in coordination with the Director of Strategic Engagement and organizational leadership.

Requirements

• Bachelor’s degree in marketing, communications, public relations, journalism, nonprofit management, business, or a related field.
• Minimum of five (5) years of progressively responsible experience in marketing, communications, public relations, community engagement, or a related field is required.
• At least two (2) years of experience supervising employees, leading a functional team, or managing complex cross-functional work is required.
• Demonstrated experience developing and executing integrated communications or engagement strategies is required.
• Candidates must possess excellent written, verbal, editing, presentation, and interpersonal communication skills and be able to work collaboratively with diverse audiences, including staff, donors, volunteers, nonprofit partners, businesses, public agencies, and community stakeholders.
• Strong project management, organizational, and decision-making skills are necessary to prioritize multiple assignments, meet deadlines, manage staff, and maintain attention to detail.
• Proficiency with Microsoft Office and common digital communications and project management platforms is required.
• Minimum of one year of experience in marketing and communications.
• Proof and maintenance of a valid driver’s license
• Proof and maintenance of Vehicle Insurance and reliable transportation

Preferred

• Experience in a nonprofit, community impact, fundraising, or mission-driven environment is preferred.
• Experience with media relations, brand management, social media, email marketing, website content, Canva or similar design platforms, budgets, vendors, and creative production is preferred.
• Minimum of one year of experience in marketing and communications is preferred for nonprofit, issue-based communications.