Responsibilities

• Own day-to-day CRM management with deep expertise in HubSpot, including data architecture, properties, lists, and workflows
• Design, build, optimize, and maintain automated workflows and customer journeys across the full lifecycle
• Ensure CRM data integrity, hygiene, and compliance to support accurate segmentation and personalization
• Plan, execute, and optimize email and SMS marketing programs, including promotional, transactional, onboarding, and retention campaigns
• Manage campaign calendars, QA processes, approvals, and deployment
• Continuously test and optimize subject lines, content, cadence, and segmentation to improve engagement and conversion
• Build and manage audience lists and segments using behavioral, transactional, and engagement data
• Apply a data-driven decision-making approach to optimize campaigns and customer experiences
• Leverage insights to inform messaging, channel mix, and personalization strategies
• Own reporting and dashboard management, clearly communicating actionable insights to internal stakeholders

Requirements

• 3-5+ years of experience in digital and CRM marketing
• Strong hands-on experience with HubSpot (required)
• Proven experience managing email, SMS, SEM, SEO, and website-related initiatives
• Experience optimizing automated workflows and customer journeys at scale
• Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously
• Experience in high-volume or growth-oriented environments

Benefits

• Competitive salary with growth potential
• Comprehensive medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Professional development opportunities, including training and industry conferences