Responsibilities

• Owns the quality and accuracy of public-facing digital content across the university’s website and related platforms to support student trust, discovery, and enrollment goals.
• Defines content priorities by determining what content is needed, where it should live, and how it should be structured to support student understanding, decision-making, and conversion.
• Writes, rewrites, and edits high-impact content (e.g. program pages, landing pages, FAQs, and core recruitment content) to improve clarity, persuasion, and performance across digital channels.
• Manages AI agent platforms that rely on digital content on our websites and ensure content accuracy, appropriate configuration, responsible use, and alignment with marketing and enrollment objectives.
• Uses AI tools as part of the content workflow to support content creation, drafting, improvement, and review, including identifying gaps, comparing content across pages or domains, and detecting inconsistencies.
• Optimizes website content so search engines, answer engines, and AI systems/agents can effectively interpret, extract, and surface accurate information in response to user questions.
• Monitors how the university is represented in search results, AI-generated responses, and third-party platforms (such as Wikipedia, review sites, and public forums). Identify gaps or inaccuracies and recommend improvements to strengthen discoverability and brand perception.
• Defines and monitors meaningful success metrics related to search visibility, AI-driven discovery, engagement, and conversion. Review performance data to identify trends, risks, and optimization opportunities, and translate findings into clear recommendations and action plans.
• Partners with marketing, communications, web teams, and departmental content owners to align on priorities, implement agreed-upon changes, and establish shared content standards and workflows that support long-term quality and consistency.
• Provides regular updates to leadership on content performance, risks, and improvement efforts, and surface data-informed recommendations that advance marketing and enrollment priorities.

Requirements

• Bachelor's Degree in a related field.
• Three (3) years of related work experience.
• This position may require the ability to maintain the security and integrity of UT San Antonio and its infrastructure per Texas EO-GA-48.
• Knowledge, Skills, And Abilities
• - Communication
• - Marketing Principles
• - Leadership
• - Results Driven
• - Collaboration
• - Strategic Thinking