Responsibilities

• Own gifting strategy — setting the approach for each client's seeding program and adjusting based on performance
• Own internal sourcing approvals — reviewing coordinator-built lists and approving before outreach
• Approve all materials (outreach copy, creative briefs, etc.) before they go to clients
• Own goal tracking for gifting programs at the strategic level — monitoring results and identifying when pivots are needed
• Own paid strategy — building the approach for each client's paid program and presenting recommendations to clients
• Own internal concept and content approvals for paid campaigns — reviewing recommendations before anything goes to the client
• Lead all paid outreach to creators, managers, and agents
• Lead rate negotiations and contracting end-to-end, securing competitive rates, usage rights, and exclusivity terms
• Manage invoicing across paid partnerships
• Own all senior client relationships — serving as the primary point of contact and trusted advisor

Requirements

• 4–6 years of experience in influencer marketing or a related field — agency experience strongly preferred
• Proven track record owning senior client relationships and driving account growth
• Deep experience across seeding, paid, and affiliate programs
• Strong strategic instincts — you can build a program from scratch and know when to change course
• Proven ability to negotiate creator deals — rates, usage rights, exclusivity
• Strong written and verbal communication skills
• Experience managing and developing junior team members
• Comfortable with data and reporting; able to translate results into clear strategic recommendations
• Proficiency in Google Sheets; experience or willingness to learn with project management tools such as Asana or Notion and tools like Archive and influencer databases