Responsibilities

• Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team
• Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list
• Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events, using account and contact-level insights to guide decision-making
• Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights
• Tailor messaging and assets to address the specific business pain points of buying committees
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events, based on regional pipeline gaps and sales priorities
• Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
• Influence and shape priorities across teams (field marketing, demand gen, product marketing) based on what the Strategic segment actually needs
• Partner with partner marketing and channel partners to drive co-marketing initiatives that extend reach

Requirements

• 6-8 years of experience in an account-based marketing role in a high-growth environment
• Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across channels such as paid media, email, content syndication, direct mail, and events
• Experience generating pipeline directly for a sales organization
• Track record of influencing cross-functional teams
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them

Preferred

• Experience with ABM platforms (e.g. 6sense, Demandbase) and multi-touch attribution tooling
• Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category

Benefits

• Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.