Responsibilities

• ABM digital programs & omnichannel expansion – Manage and optimize our current ABM digital programs (display, paid media, CTV, and video) and own the roadmap to scale them into a coordinated omnichannel motion spanning digital, email, events/webinars, direct mail, and gifting.
• ABM gifting – Own our scalable gifting program (Reachdesk), including marketing-led quarterly drops, 1:1 sales-triggered sends, budget management, and driving rep adoption and utilization.
• SDR & Sales education and support – Serve as ABM's primary partner to the SDR organization and Sales leadership: train teams on sales intelligence and intent data, manage and refine SDR/AE alert workflows, and ensure fast, effective follow-up on marketing-sourced signals.
• 6sense platform management – Act as administrator and internal expert for 6sense: segments, audiences, predictive models, 6QA definitions, sales intelligence access, alerts, and integrations with our CRM and sales engagement tools.
• Enterprise lead generation & revenue — Own the Enterprise lead gen strategy and funnel end to end, with responsibility for marketing-generated pipeline and revenue for the Enterprise segment, partnering with Sales leadership on targets and forecasts.
• Develop and execute ABM strategy end to end, with a structured framework aligned to account segments, buying stages, and 1:1 / 1:few / 1:many program tiers.
• Research and identify top accounts and ideal customer profile, create audience segmentation, and develop growth strategies based on findings.
• Use intent data and predictive analytics to identify and prioritize in-market accounts and orchestrate timely activation across marketing and outbound teams.
• Partner with SDR leadership and Sales leadership on account selection, alert workflows, speed-to-lead targets, and follow-up quality; monitor sales activity per qualified account and continuously improve the marketing-to-sales handoff.
• Deliver ongoing SDR and Sales enablement: onboarding to ABM tools and signals, playbooks for engaging target accounts, and proactive communication of upcoming campaigns, gifts, and plays.

Requirements

• 5–7+ years' B2B marketing experience, preferably in the SaaS industry, with at least 3 years running ABM or targeted account programs (1:1, 1:few, and scaled).
• Hands-on, power-user experience with an ABM/intent platform — 6sense strongly preferred (Demandbase or similar considered) — including segment building, predictive models, and sales intelligence.
• Experience with gifting/direct mail platforms (e.g., Reachdesk, Sendoso) and sales engagement tools (e.g., Salesloft, Outreach).
• Demonstrated success partnering with SDR teams and Sales leadership — enabling reps, building alert and routing workflows, and driving measurable follow-up on marketing signals.
• Strong command of marketing analytics: pipeline influence and attribution, account engagement metrics, and ROI reporting; track record of successfully meeting business targets.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo or similar).
• Proven executive presence and ability to communicate effectively with senior leaders, translating ABM results into business impact.
• Ability to work within a project management tool: submitting creative requests, managing reviews and approvals, and keeping project timelines on track.
• Superior communication skills working across internal and external departments; experience coordinating cross-departmental initiatives.
• Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment.

Benefits

• great benefits and perks! We offer medical, dental, vision, life, disability, and a 401(k) match, as well as perks that support you, your family, and your finances.