Responsibilities

• Own Horizon3's ABM strategy across all tiers - from one-to-one programs for highest-priority enterprise accounts to one-to-few and one-to-many plays for broader target account lists.
• Partner with sales leadership and SDR leadership to define and maintain the target account list, segmented by tier, segment, intent signal, and pipeline stage.
• Develop account-level program plans for tier-one accounts - including buying group mapping, engagement gap analysis, message personalization, and coordinated channel sequencing across digital, field, direct mail, and sales.
• Build and maintain a structured ABM planning and reporting cadence with sales - ensuring account plans are live, shared, and updated as accounts progress or stall.
• Design and execute multi-touch ABM programs that meet buyers where they are - combining Influ2 contact-level advertising, ZoomInfo Co-Pilot intent targeting, Reachdesk direct mail and gifting, LinkedIn, field event invitations, and coordinated SDR outreach into cohesive account plays.
• Build tiered plays for different account scenarios: cold prospect accounts with no engagement, accounts showing intent but no active conversation, accounts with open pipeline that need acceleration, and velocity accounts approaching decision.
• Partner with field marketing to extend ABM plays into in-person experiences - CISO dinners, roundtables, bespoke Enterprise events/experiences, and executive events designed to engage specific buying group members at priority accounts.
• Coordinate with digital on paid media targeting, ensuring Influ2 and LinkedIn programs are running against the right contacts at the right accounts with the right message at each stage of the buying journey.
• Partner with product marketing to develop account-relevant proof points and personalized content - ensuring the right case study, benchmark, or use case is in front of the right persona at the right time.
• Own Horizon3's direct mail and gifting strategy as a precision ABM tool - not a spray-and-pray tactic.

Requirements

• 6+ years of B2B marketing experience, owning strategy and execution at a high-growth SaaS or technology company.
• Proven track record designing and running ABM programs that generate measurable pipeline and accelerate deal velocity - with the data to back it up.
• Hands-on experience with ABM and intent technology: 6Sense, Bombora, Influ2 or equivalent contact-level advertising platforms, Reachdesk or equivalent gifting platforms, and ZoomInfo.
• Strong command of Salesforce for campaign attribution, account-level pipeline tracking, and ABM reporting.
• Experience working in close partnership with sales and SDR teams - comfortable in account planning sessions, pipeline reviews, and direct collaboration with AEs and SDR managers.
• Ability to build buying group maps, account engagement plans, and tiered program plays from scratch - and execute them with precision.
• Strong cross-functional collaboration skills; ability to work effectively with field marketing, digital, product marketing, and marketing ops to orchestrate coordinated account plays.
• Highly organized with strong project management instincts - able to run multiple account plays simultaneously across different tiers, stages, and segments without losing detail or momentum.
• Comfort working with complex, technical subject matter and translating it into account-relevant messaging that resonates with security buyers including CISOs, security architects, and IT/SecOps practitioners.

Preferred

• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets.
• Familiarity with LinkedIn Campaign Manager for account-targeted paid programs.
• Experience with direct mail and gifting programs as a coordinated ABM play, not a standalone tactic.
• Experience supporting Federal or Public Sector ABM motions.
• Familiarity with Pardot, Marketo, or HubSpot for campaign setup and marketing automation in support of ABM plays.

Benefits

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.