Responsibilities

• The Senior Marketing & Communications Manager is responsible for leading the day-to-day operations of Thinkery's Marketing & Communications team. Reporting to the Vice President of Marketing & Communications, this role manages the Marketing Coordinator and Lead Graphic Designer while overseeing integrated marketing campaigns, content development, media relations, brand partnerships, and departmental workflows.
• Partner with the Vice President of Marketing & Communications to develop and implement integrated marketing and communications campaigns that support organizational priorities.
• Lead Go-To-Market campaigns for memberships, admissions, camps, museum events, venue rentals, fundraising initiatives, and other key organizational priorities.
• Drive measurable audience growth and demand generation across Thinkery's programs, experiences, and revenue-generating initiatives.
• Manage the planning, execution, and evaluation of campaigns across paid, earned, owned, and shared channels.
• Lead the planning and optimization of paid marketing campaigns, managing relationships with external advertising partners to maximize campaign performance.
• Develop, manage, and monitor the paid advertising budget, ensuring investments align with organizational priorities and deliver measurable return on investment.
• Lead campaign debriefs and recommend improvements based on performance and audience insights.
• Create and lead Thinkery's content strategy, ensuring marketing and communications support organizational priorities and engage key audiences.
• Develop messaging frameworks and campaign narratives that communicate Thinkery's mission, impact, and brand across all channels.

Requirements

• Minimum of five (5) years of experience in marketing, communications, public relations, or a related field, including at least two (2) years of supervisory experience.
• Experience developing and executing integrated marketing and communications campaigns that drive demand and revenue growth.
• Excellent writing, editing, and storytelling skills across a variety of channels, including email, web, blogs, media materials, and organizational publications.
• Experience managing multiple projects, cross-functional teams, external vendors, and agency partners.
• Experience using marketing analytics and reporting tools to evaluate campaign performance and inform decision-making.
• Proficiency with Google Analytics, CRM and email marketing platforms, project management software, and Microsoft Office or Google Workspace.

Preferred

• Experience and understanding of marketing to families.
• Experience in a small business environment or in a nonprofit, museum, education, or other mission-driven organization.
• Experience managing paid advertising campaigns and budgets.
• Experience with media relations, brand partnerships, or cause marketing initiatives.
• Familiarity with Tessitura, Google Ad Grants, SEO, or website content management systems.
• Ability to create bilingual (English/Spanish) written content.

Benefits

• Medical insurance options including HSA, PPO Gold, and PPO Platinum plans.
• Affordable dental and vision plans.
• 100% employer sponsored EAP, STD, LTD, AD&D, and Life Insurance.
• 2 weeks of paid vacation, 12 days of paid sick leave, and 13 paid holidays annually.
• Paid Family Leave.
• Pet and child friendly offices.