Responsibilities

• Own the definition and measurement of BELLAMI brand health: awareness, consideration, preference, NPS, repeat rate, and share of voice among pros and consumers
• Build and run the tracking that makes brand health a real number, not a feeling: brand tracker studies, pro and consumer research, social listening, review analysis, and competitive benchmarking across methods
• Pinpoint the biggest growth opportunities by method, audience, and region, and identify which lever unlocks each one: product, message, price, education, or distribution
• Turn those insights into action: brief and build the NPD or campaign that captures the opportunity, then measure the lift
• Report brand health to leadership on a consistent cadence with a clear point of view on where to go next
• Own revenue and margin for your assigned extension methods, including annual and quarterly forecasting against target
• Own pricing strategy, architecture, and promotional guardrails by method, balancing accessibility for stylists with margin health
• Manage the assortment: know which SKUs, lengths, textures, and shades are earning their place and where to concentrate investment
• Partner with demand planning, operations, and finance on forecasts, inventory, and cost inputs so the plan is executable
• Track method-level performance weekly and monthly, and be the person who can explain why the number is what it is

Requirements

• 5–8 years in brand management, product marketing, or category management, ideally in beauty, haircare, or a comparable consumer products environment
• Hands-on experience running new product development through a formal stage-gate process, including building business cases and volumetric forecasts
• Strong analytical skills; comfortable in Excel building forecasts, pricing models, and margin scenarios, and fluent in sell-through and syndicated data
• Experience commissioning and acting on consumer research and brand tracking
• Excellent brief writing and creative judgment — you can tell agencies what you need and recognize when the work is right
• Proven ability to influence without authority across sales, education, operations, and creative
• People management experience or clear readiness for it

Preferred

• Professional/salon channel experience, or familiarity with hair extension methods and stylist workflows
• Experience across both DTC and wholesale/retail distribution
• Background launching products in a category where technique and education drive adoption

Benefits

• Base pay of $120,000 with additional 5% annual bonus
• 401(k) with company match - $ for $ up to 4% - immediately vested
• Vacation/Holiday Leave
• Great Medical/Dental/Vision Insurance
• Life and AD&D Insurance
• Opportunities for growth and advancement
• And so much more!