Senior Brand Manager, Ultra

Corona, CA (Hybrid)

$107K/yr – $143K/yrSenior LevelFull time

Posted 5 hrs ago

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Job Description

Responsibilities

A Day in the Life: Some brands follow trends. Monster Ultra sets the pace. This is more than a marketing role. It is a chance to steer a brand that dominates shelves, conversations, and occasions worldwide. The Brand Manager partners with insights, digital, sales, and category teams to shape culture‑forward stories and strategies that keep Ultra ahead of the pack. You will support the development of brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations that spark obsession and build connection. From big‑picture strategy to relentless execution, you will drive innovation, manage budgets, and deliver results at the speed of a brand that refuses to slow down. The Impact You'll Make: - Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights. - Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer). - Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail. - Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose. - Develop and manage project workflows as it pertains to brand marketing Initiatives. - Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers. - Ensure all projects and programs are accounted for and meet budget parameters. - Develop new news and big ideas for brand programs and projects.

Requirements

Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Communications or related field of study
More than 5 years of experience in marketing, brand management
Between 3-5 years of experience in consumer packaged goods (CPG) industry preferred

Monster Energy

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. Monster Energy is an affirmative action and equal opportunity employer.Monster Energy is aware of recruiting scams targeting jobseekers with fake job postings or seemingly legitimate job postings with false pay ranges. Please note that Monster Energy does not ask our candidates to download apps or make any form of payment(s) to be considered for jobs. Monster Energy works with applicants through our careers page and monsterenergy.com email addresses. If you are contacted through other unofficial channels (such as WhatsApp or Telegram) or asked to download an app or make a payment, these contacts are not legitimate. Confirm the information on our Monster Energy careers page and contact us directly with any questions at contacthr@monsterenergy.com.

Founded in 2002

Corona, California, USA

6.4K employees (1,467 in marketing)

www.monsterenergy.com