Responsibilities

• Build a YouTube system that turns founder ideas into qualified growth
• We are hiring a hands-on YouTube strategist and channel lead to own Eric Siu's long-form content system across AI, marketing, entrepreneurship, and business.
• Include “YouTube strategy is cool” in the subject line. Otherwise, your application will be disqualified.
• You will turn current ideas, X posts, podcasts, and weekly priorities into strong video angles, outlines, titles, thumbnail directions, and a reliable production pipeline.
• You will coordinate editors, thumbnail designers, researchers, and publishing support through completion.
• This is not an advisory role. You own the channel loop from idea selection through packaging, production, publishing recommendation, measurement, and the next decision.
• Your mission: Build and run a long-form YouTube operating system that publishes up to three strong videos per week, improves packaging and retention, and creates qualified audience action.
• Primary KPI: improve qualified YouTube actions from the first-30-day baseline while maintaining a reliable production cadence. Supporting metrics include impressions, click-through rate, first-30-second retention, average percentage viewed, qualified CTA actions, and attributed leads.
• What you will own: Audit the channel, archive, audience, offer paths, analytics, and production workflow.
• Build a rolling topic and packaging pipeline from Eric's current ideas and source material.