Wholesale Lifecycle Marketing Manager (Faire)

Responsibilities

• Manage and optimize client Faire shops: product listings, collections, pricing, merchandizing, promotions, and shop presentation
• Build and execute B2B growth plans for each brand, focused on new retailer acquisition, retention, and loyalty
• Build strategy for email campaigns that convert
• Plan and run promotions and marketplace events (e.g. Summer and Winter Market) to drive order volume and acquire new customers
• Monitor shop performance and report monthly results
• Stay current on Faire platform changes, policies and best practices, and share learnings with the team

Requirements

• 2+ years of hands-on experience managing brands on Faire
• Understanding of the US retail industry across categories and what it takes to grow a brand with independents
• Experience with trade marketing and in-store activations
• Analytical skills that turn data into strategy and results
• Clear, client-ready written and verbal communication
• Organized and self-directed in a remote, fast-moving team
• Working experience with Claude and ChatGPT

Preferred

• Experience managing multiple brands or accounts at once while hitting deadlines
• Background in Consumer Brands and CPG
• Familiarity with Asana & Figma

Benefits

• Salary: $55k - $80k per year, based on experience
• Full-time, Hybrid remote role
• Unlimited PTO and company paid holidays
• Awesome quarterly profit share program
• Work with fast-growing consumer brands across food, beverage, wellness, and pet
• A small, collaborative team where your work directly shapes client results
• U.S.-based candidates, prefer Arizona, Idaho, Texas, Florida, or North Carolina
• Learn more about us at gomiddleman.co .