Responsibilities

• Website: Maintain the UT Press website, ensure accurate data, and keep pace with current web retention and e-commerce best practices. Manage projects with a freelance web developer to ensure security, accessibility, and features are up to date, troubleshoot customer and staff issues, and steadily improve web presence to support marketing, sales, fundraising, and acquisitions goals.
• Social Media: Coordinate social media efforts, such as the UT Press Facebook, Instagram, blog, and other platforms. Engage daily with academic, business, and general interest audiences and share content to support the UT Press mission.
• Direct Promotions: Compose and schedule email campaigns for both general and scholarly audiences. Coordinate with third parties to achieve sales goals and incorporate direct mail campaigns and special campaigns as needed. Evaluate effectiveness of email efforts.
• Communications: Respond in a timely manner to general inquiries through email. Liaise with authors to achieve promotional goals, including regular blog entries. Assist UT Press management in staff development and workflow. Work with production and acquisitions departments to achieve sales goals. Compile analytics on campaign and website performance and report takeaways to stakeholders.

Requirements

• Bachelor’s degree from an accredited institution (directly related professional experience may be considered a substitute for BA)
• Three years of experience appropriate to the duties of the position
• Understanding of digital analytics and growth management
• One year experience in book publishing
• Experience managing details of concurrent projects
• Experience in compiling information; creating and maintaining database records
• Experience using Microsoft Word, Microsoft Excel, Photoshop, and Adobe Creative Suite
• Experience in website data and content management.

Nice To Have

• Experience using databases to manage and implement projects.
• Experience in maintaining a website and using online resources, including content management systems.
• Experience using FileMaker Pro
• Proficiency in email and e-commerce best practices