Web Marketing Program Manager (Contract)

Responsibilities

• Own the intake, planning, prioritization, and delivery of web initiatives across a consumer marketing website
• Independently drive projects from intake through launch, including development of project briefs, requirements, timelines, stakeholder communications, and launch plans
• Lead cross-functional teams consisting of product marketing, design, engineering, analytics, SEO, legal, brand, and other stakeholders to successfully deliver initiatives
• Manage multiple concurrent workstreams while balancing competing priorities, dependencies, and evolving business needs
• Partner closely with the Consumer Marketing Web Lead to align on roadmap priorities, resourcing, tradeoffs, and strategic direction
• Identify risks, dependencies, and blockers early and proactively drive resolution
• Continuously identify opportunities to improve site performance, user experience, operational efficiency, content effectiveness, SEO, and overall web program maturity
• Proactively surface risks, gaps, inefficiencies, and emerging opportunities, bringing forward recommendations and proposed solutions
• Conduct audits, analyses, and research to inform optimization opportunities and future roadmap investments
• Drive process improvements that improve scalability, execution quality, and stakeholder experience

Requirements

• 5–8 years of experience in web marketing, digital marketing, web strategy, web program management, consulting, agency, or related roles
• Experience in consulting, agency, or other fast-paced, highly matrixed environments preferred
• Proven experience managing complex, cross-functional web initiatives from planning through launch
• Experience developing project briefs, timelines, requirements, stakeholder communication plans, and implementation strategies
• Strong understanding of how web supports the full marketing funnel, including acquisition, engagement, conversion, and retention
• Landing page strategy
• SEO fundamentals and optimization
• Content strategy and information architecture
• User journeys and conversion best practices
• Website governance and operational processes

Preferred

• Familiarity with SEO basics and how they integrate into web content workflows
• Consumer hardware, e-commerce, or devices web marketing background
• Experience with project management tools
• Content strategy experience (educational guides, product exploration, editorial calendars)
• Agency coordination experience