Senior Digital Marketing Channel Manager, SEO & AEO

Responsibilities

• Own Headway's SEO and AEO strategy and roadmap for patient acquisition, from opportunity sizing to execution to results
• Make Headway the brand AI assistants (ChatGPT, Gemini, Perplexity, Google AI Overviews) recommend and cite for therapy-related questions, and build the tracking to prove it
• Build and scale long-tail and programmatic content that ranks, converts, and is clinically accurate
• Lead link building, digital PR, and partnerships to grow Headway's authority and third-party mentions
• Partner with the Growth PM and engineering on technical priorities: site architecture, internal linking, structured data, indexation, page experience, and AI-crawler access
• Design and run AI workflows and agents for research, content production, outreach, and monitoring
• Run fast experiments, report on channel performance, and share what you learn with the broader growth team

Requirements

• 8+ years of SEO experience with a record of growing organic acquisition, and recent, hands-on wins in AEO
• You can explain how AEO differs from SEO and already have ideas for how to win AI search in a competitive category
• You want to be a hands-on IC and channel owner, and you'd rather build with AI than build a large team
• You're AI-native: you've built AI processes or agents (on your own or with help) and can show the results
• You're a growth hacker at heart who also nails the fundamentals, especially link building and long-tail content
• You're technical enough to diagnose site issues and set strategy with product and engineering, even if you don't write the code
• Bonus: experience in digital health, telehealth, or another YMYL category

Preferred

• Bonus: experience in digital health, telehealth, or another YMYL category

Benefits

• Medical, dental, vision, HSA/FSA, 401(k) including match for 2027!
• Carrot Fertility reimbursement
• paid parental, medical and caregiver leave