Marketing Campaign and Web Coordinator

Responsibilities

• Create campaigns with accuracy and consistency, including audience segmentation, UTM parameters, tracking, and campaign naming conventions.
• Manage campaign and email calendars, trackers, and assets.
• Build, test, and deploy newsletters, automated journeys, campaign emails, and internal emails.
• Run QA on rendering, links, personalization, and deliverability.
• Create proofs and execute approval workflows before publication.
• Maintain templates, audience lists, and suppression logic, including compliance requirements for unsubscribes and opt-outs.
• Manage attribution tracking across marketing and sales.
• Flag gaps in lead capture, form handling, and conversion paths.
• Create regular KPI reports for email, web, and campaign performance in one clear view.
• Build and maintain dashboards and reports for cross-functional teams, executive leadership, and stakeholders.

Requirements

• A bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience
• 2 to 5 years of experience in marketing operations, digital marketing, email marketing, or web management, preferably in B2B, healthcare, advertising, or AdTech industries
• Hands-on experience building and sending emails in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, Marketo)
• Working knowledge of CRM and reporting tools
• Experience with Salesforce reports and dashboards strongly preferred
• Working knowledge of web analytics (GA4) and campaign tracking fundamentals (UTMs, conversion tracking, attribution basics)
• Experience publishing and updating content in a CMS (e.g., WordPress, Webflow)
• Strong attention to detail with a QA mindset and the ability to catch errors quickly
• Ability to manage multiple projects and deadlines in a fast-paced environment