Marketing & Client Development Senior Specialist – Digital Experience, Web

Responsibilities

• Content Management & Updates: Manage the high-volume entry and formatting of content (insights, bios, news) within the CMS, ensuring high-fidelity layouts and brand consistency.
• Technical QA & Site Health : Conduct regular site audits to identify and fix broken links, image errors, and formatting inconsistencies across all digital properties.
• Landing Page Development: Build and optimize campaign-specific landing pages, utilizing established design components to drive lead generation and client engagement.
• Offshore Developer Tasking: Manage the flow of tickets to offshore development teams, providing clear requirements and performing UAT (User Acceptance Testing) on all fixes.
• Image & Media Optimization: Prepare and optimize digital assets (photos, videos, graphics) for web performance, ensuring optimal load speeds and accessibility compliance.
• SEO Metadata Implementation: Execute on-page SEO tactics, including the implementation of title tags, meta descriptions, and alt-text as defined by the search strategy.
• Accessibility Monitoring: Utilize monitoring tools to ensure the website meets WCAG standards, implementing tactical fixes to maintain an inclusive digital experience.
• Web Analytics Tracking: Set up and monitor event tracking (e.g., button clicks, form fills) to ensure user behavior is accurately captured for the Senior Manager’s analysis.
• Platform Support & Documentation: Act as a "super user" for the CMS, providing guidance to MCD contributors and maintaining internal "how-to" documentation.
• Integration Support: Assist in the tactical testing of integrations between the web and other MCD technologies (CRM, MAP, etc.).

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 4+ years directly applicable experience (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Hands-on Web development/authoring experience (e.g. HTML, CSS, CMS)
• SEO/AEO/GEO strategy and optimization (including schema markup, industry standard SEO tools)
• Advanced web strategy skills (including personalization, testing, and analytics)
• Experience in variety of web experience and orchestration technologies (e.g. digital asset and project management tools)
• Demonstrated ability to exhibit analytical and critical thinking in day-to-day tasks along with the proven ability to operate at an elevated level in terms of scope of responsibility, judgement and autonomy
• Ability to work independently, demonstrate escalating ownership and mastery of assigned area, exhibit strength in the areas below, become a resource and mentor to others and more as they progress in different roles within the department

Preferred

• Bachelor’s degree
• Prior legal industry or professional services experience

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits.