Director, Global Marketing - Website

San Diego, CA (Hybrid)

$177K/yr – $266K/yrDirector/Executive12+ years expFull time

Posted 20 hrs ago

Job Summary

Own and orchestrate Insulet's global digital presence and strategy, partnering with Brand, UX, Product, Sales, and Analytics to drive a multi-year roadmap, governance, and optimization of global funnels for leads, education, loyalty, and retention. Lead a team of digital professionals, balance innovation with compliant experiences, and monitor market and AI trends to uncover opportunities.

  • Own global digital strategy and governance
  • Drive end-to-end web and funnel optimization
  • Lead and mentor a cross-functional digital team

Job Description

Responsibilities

  • Lead Omnipod.com’s global digital presence, including content architecture, brand expression, best practices, and standards, in partnership with teams across the organization.
  • Ensure a robust global digital strategy with consistent branding and messaging across all digital touchpoints.
  • Develop end-to-end website and funnel strategies with Digital Product and UX, including conversion rate optimization testing.
  • Optimize global digital funnels to drive leads, education, loyalty, and retention.
  • Align digital strategies to business goals. Lead the development of a multi-year roadmap and engender followership for vision.
  • Establish global website governance, including intake, prioritization, standards, and roadmap alignment across regions and franchises.
  • Quantitatively improve the customer journey and Omnipod experience across digital touchpoints.
  • Guide content strategy with partners from early development to ensure sitewide cohesion.
  • Ensure content is optimized for SEO and emerging AI-driven discovery experiences.
  • Partner with Global Brand and UX to ensure digital brand expression is consistent with brand guidelines.

Requirements

  • Bachelor's Degree required
  • 12+ years of industry experience; digital experience required, multinational experience a plus
  • Diabetes, medical device, healthcare, and/or HIPAA-regulated product experience preferred
Insulet Corporation logo

Insulet Corporation

4.1 Glassdoor

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Omnipod products are offered in 25 countries around the globe.HIRING SCAM ALERT Recently, individuals impersonating Insulet Human Resources members have offered fraudulent interviews and job offers to unsuspecting candidates. To help protect you from these scam artists, please be aware that:•Insulet will never interview a candidate over RingCentral, similar messaging apps or social media (i.e. Google Hangouts, WhatsApp, Facebook Messenger, etc.), or via text message.•Insulet will never send a company check or ask an applicant to pay a fee or purchase at home work/training materials in connection with an application for employment.•Insulet will never provide excess money to an applicant and ask the applicant to write a check for repayment.If you have any doubt about a job offer or any other communication purporting to come from Insulet, please reach out to us directly at 978-600-7000.If you receive any type of communication on behalf of Insulet that seems inappropriate or suspicious, please report this activity to: www.iC3.gov or www.stopfraud.gov.

Founded in 2000
Acton, Massachusetts, USA
4.6K employees (227 in marketing)
80% recommend to a friend
85% CEO approval

Salaries

Posted range

$177K/yr – $266K/yr

Taken straight from the job posting.

Web Marketing median pay in the United States

$98K/yr

Most pay falls between $74K and $135K. Based on 309 salaries.

See all Insulet Corporation salaries

Funding

Total Funding
$629.5M
Last Raise
$450M
Post IPO Debt, 12 months ago

Funding History

  • Mar 2025
    Post IPO Debt • $450M
  • Mar 2009
    Post IPO Debt • $60M
  • Feb 2006
    Series E • $50M

Traffic Signals

Monthly Visitors
167K
Traffic Source Mix
Search
40.3%
Direct
48.9%
Referral
8.7%
Social
0.8%
Paid
1.3%

Headcount Trend

Current headcount: ~4.6K
Insulet Corporation logo

Director, Global Marketing - Website

Insulet Corporation · San Diego, CA · Hybrid