Senior Web Marketing Manager

Responsibilities

• Website as a growth channel and the storefront of the Hiya narrative . Own and lead Hiya's website strategy & roadmap across the buyer journey and the KPIs that go with it: traffic growth, engagement, conversion rate, and pipeline contribution. In the near term, you’ll run a post-migration content audit and decide what we keep, consolidate, cut and expand upon to meet our 2027 goals.
• Conversion-rate optimization & experimentation . Build and run the CRO program: develop hypotheses and testing roadmaps, run A/B tests and personalization, and continuously optimize top pages and full-funnel journeys to increase experimentation velocity. Own metrics definitions that inform our Amplitude instance.
• Campaign & landing-page execution . Translate campaign and positioning strategy into compelling landing pages and web experiences, and work with engineering to build the page systems that let demand and audience marketing teams deploy campaigns quickly.
• UX, messaging & experience quality . Champion best-in-class mobile and desktop experiences, messaging clarity, accessibility, and Core Web Vitals / performance standards.
• SEO/GEO . Own SEO & GEO strategy, in partnership with the content team for inputs to content strategy and implementation. Own keyword targets and global search and AI visibility monitoring mechanisms. Partner with GTM Engineer on performance and technical needs and recommend where outside support or tooling would help.
• Multi-market localization . Own website localization and regional performance across global markets, and build scalable localization workflows within Sanity in partnership with localization manager.
• Web analytics & attribution . Build reporting that ties web performance to pipeline, with a close partnership with GTM Engineering to implement and maintain event tracking, tagging, and web attribution to keep the data trustworthy.
• Cross-functional partnership . Partner with the growth/GTM engineer on platform architecture and technical delivery, and with Demand Gen, PMM, Product, and Design to align the website with launches, campaigns, and pipeline priorities.

Requirements

• 5-7 years in website marketing, digital/growth marketing, or web conversion management, ideally in B2B SaaS
• Proven track record running CRO and experimentation (A/B testing) programs tied to conversion and pipeline
• Hands-on experience with a modern martech stack — CMS (Sanity or comparable), Google Analytics 4, Google Tag Manager, Google Search Console, Amplitude, HubSpot
• In-depth understanding of SEO / SEM, with technical SEO and performance optimization experience. Deep curiosity for and familiarity with GEO / AEO and how discoverability is evolving across AI answer engines.
• Web analytics and attribution fluency, with the ability to connect web performance to CRM and pipeline
• Working proficiency with HTML, CSS, and JavaScript for on-page edits, QA, and collaboration with engineering (this is a marketing role, not a frontend engineering role)

Preferred

• Strong web design and UX sensibility across mobile and desktop
• Experience with localization tools (e.g., Weglot, Smartling, Welocalize) and building multi-language, multi-region web properties
• Creativity and resourcefulness, with proven consultative leadership across cross-functional teams and agencies
• Are performance- and analytics-driven, and obsessed with conversion
• Care deeply about the future of the web and customer experience – what do the websites of the AI-enabled future (and present) need to do, and how can Hiya lead?
• Can translate brand and positioning into web experiences that convert
• Think in systems — building reusable page frameworks that let other teams move fast

Benefits

• We offer an L&D budget to support your growth and real internal mobility so career pathing isn't just a talking point — because we're building this with people who own the outcome.