Senior Strategist, Paid Search

Responsibilities

• Managing SEM functions for multiple units within Verizon.
• Campaign development, bid strategy, optimization and channel management.
• Making recommendations with respect to any changes to the existing tech stacks.
• Assisting relationships with all external search partners.
• Overseeing the execution associated with SEM campaigns.
• Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.

Requirements

• Bachelor's degree or four or more years of work experience.
• Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Marketer/agency/consultative services experience in SEM.
• Experience with and knowledge of primary buying platforms and formats (Google Ads, Search Ads 360, Skai, Yahoo! / Bing, Performance Max, PLAs, Shopping engines).
• Experience in search analysis and reporting.
• Analytical skills in developing marketing reports that enhance SEM performance efficiencies.

Preferred

• Ability to manage projects across multiple stakeholders.
• Exceptional communication skills.
• Data visualization experience.
• Fluency in data-driven targeting and revenue driving strategy.
• Knowledge of advertising channels across TV, audio, OOH, Display (desktop, mobile), Digital Video, Social Media, various buying methodologies (CPM, CPC, CPA), etc.
• Exposure to online report builders such as Adobe/Omniture and ability to build and pull reports.
• Open to explore new methods of search strategy as consumer behavior adapts.

Benefits

• Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.