Web Content Specialist

Responsibilities

• Create and Improve Content
• Write, edit, and refresh website content with a focus on clarity and user needs
• Turn complex financial concepts into plain, approachable language
• Ensure content aligns with brand voice, standards, and governance guidelines
• Review and QA content to ensure accuracy and consistency before publishing
• Partner with stakeholders and subject matter experts to gather input and refine messaging
• Share ideas to improve how content is structured and experienced
• Optimize for Search and AI Discovery
• Improve how content performs across traditional search and emerging AI driven experiences
• Apply best practices for keywords, metadata, internal linking, and structured content

Requirements

• Experience creating and publishing content in a CMS such as AEM, Contentful, or Sitecore
• Experience working with structured content (e.g., content fragments) and modular content frameworks
• Strong writing and editing skills with a focus on clarity and usability
• Understanding of SEO and digital content best practices
• Familiarity with web accessibility standards and inclusive content principles
• Strong attention to detail and ability to manage multiple priorities
• Ability to collaborate across teams and communicate effectively
• Proficiency with Microsoft Office tools

Preferred

• Experience supporting website redesigns or large-scale content updates
• Exposure to AI-assisted content tools or emerging SEO and GEO practices
• Background in financial services, insurance, or another regulated industry
• Familiarity with DAM or PIM systems

Benefits

• comprehensive healthcare package (medical, dental, vision)
• disability and group term life insurance
• health and flexible spending accounts
• a utilization bonus
• 401(k) with match
• flexible time off for salaried employees
• parential leave for salaried employees
• flexible work arrangements (all benefits are subject to eligibility requirements)