VP-Thought Leadership, Creative and Content

Responsibilities

• Define and champion the enterprise thought leadership, creative, content, and AI visibility vision, ensuring a distinct and consistent point of view across audiences, channels, AI-powered answer environments, and experiences.
• Establish the annual strategy, operating plan, investment priorities, resource model, and performance framework for thought leadership, editorial, content, creative, and AI-enabled content operations.
• Partner with executive leadership and subject-matter experts to set a forward- looking narrative agenda that elevates the firm’s expertise, anticipates audience needs, and advances business priorities.
• Lead the development of signature thought leadership platforms, original research, executive perspectives, and high-impact content that strengthen reputation, deepen engagement, and create demand.
• Advance the company’s visibility and authority in AI-powered discovery environments by shaping high-quality, credible, structured, and reusable content that reinforces the firm’s expertise, trust, and market leadership.
• Provide executive creative direction across brand storytelling, campaigns, digital experiences, presentations, video, and other priority communications, raising the standard for quality, relevance, and innovation.
• Build and scale an AI-native content and creative engine that responsibly uses emerging tools, workflows, and reusable assets to improve speed, personalization, quality, efficiency, and in-market performance.
• Build an integrated editorial and content ecosystem, including audience strategy, channel planning, personalization, distribution, amplification, and lifecycle management.
• Create enterprise governance, standards, and operating rhythms that improve prioritization, consistency, speed, reuse, optimization, and responsible application of AI-enabled content and creative technologies.
• Use audience insights, cultural and industry trends, competitive intelligence, search and AI visibility signals, and performance analytics to identify opportunities, optimize the portfolio, and demonstrate business impact.

Requirements

• Bachelor’s degree in marketing, communications, journalism, business, design, or a related field; advanced degree preferred.
• 15+ years of progressive leadership experience spanning thought leadership, content strategy, editorial, creative, brand, marketing, or corporate communications, with significant experience leading at enterprise scale.
• Demonstrated success building differentiated thought leadership platforms and translating complex topics into clear, credible, and compelling narratives for executive, client, and external audiences.
• Proven ability to lead integrated creative and content portfolios across digital and offline channels while balancing brand stewardship, audience relevance, speed, and business outcomes.
• Strong editorial judgment and executive-level writing, storytelling, presentation, and creative direction capabilities.
• Track record of advising senior executives, influencing across organizational boundaries, and aligning diverse stakeholders around a shared narrative and strategic agenda.
• Experience establishing content governance, editorial operations, measurement frameworks, and scalable operating models in a complex, matrixed organization.
• Strong command of audience insights, research, analytics, and performance measurement, with the ability to connect content and creative investments to reputation, engagement, growth, and loyalty.
• Deep understanding of evolving media, digital, social, search, personalization, generative AI, and AI-powered discovery practices, including how to responsibly strengthen company visibility, authority, quality, and performance in AI-influenced environments.
• Experience attracting, developing, and retaining diverse senior talent across editorial, content, design, creative, and strategy disciplines.