VP, Strategy Director (Health)

Chicago, IL (Hybrid)

$105K/yr – $175K/yrSenior Level8+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end healthcare branding strategy, research synthesis, and measurement while guiding cross-functional teams and governance for responsible AI use.

  • Lead end-to-end strategy for priority healthcare clients, including opportunity framing, research design, insight development, brand positioning, messaging, and omnichannel plans
  • Shape measurement frameworks tying behavioral, attitudinal, and business outcomes to campaign objectives; optimize in-market
  • Champion responsible AI use and teach AI tools for insight mining, scenario planning, testing, and content development with strong governance and QA standards

Job Description

Responsibilities

  • Lead end-to-end strategy for priority healthcare clients, including opportunity framing, research design, insight development, brand positioning, messaging, and omnichannel plans (earned-centric with smart paid and owned pull-through)
  • Design & synthesize research (primary + secondary) across consumer, patient, caregiver, and HCP audiences; turn category and cultural dynamics into clear strategic POVs; facilitate alignment workshops
  • Partner closely with account leadership to brief and shape creative, working across creative, media, earned and measurement teams, while stewarding work through relevant regulatory and claims review with clarity and rigor
  • Shape measurement frameworks tying behavioral, attitudinal, and business outcomes to campaign objectives; optimize in-market
  • Champion responsible AI use and teach AI tools for insight mining, scenario planning, testing, and content development with strong governance and QA standards

Requirements

  • 8+ years in brand/communications strategy at a health agency or consultancy, with substantial experience in healthcare (e.g., retail health, pharmacy, payer and benefits, care delivery, or consumer health); adjacent wellness experience is a plus, partnering cross-functionally with creative, analytics, and client leadership
  • Ability to follow our hybrid work policy
  • Bachelor's degree or equivalent experience

Preferred

  • Thorough understanding of consumer and patient audiences (HCP a plus) and media (including health and lifestyle publications), and comfort working within regulated categories and claims substantiation
  • Demonstrated ability to utilize syndicated tools and research, social/digital analytics, and competitive intelligence tools to mine for insight and inspire project and creative briefs
  • Excellent presentation and facilitation skills with senior stakeholders, with the ability to argue a point-of-view coherently and concisely without seeming dogmatic or inflexible
  • Comfortable in a fast-paced agile environment, with the moxy and compelling rationale to support their insights and strategies alongside a team of smart and inquisitive team members and clients
  • A self-starter who is comfortable solving problems independently and providing a point of view with little guidance or oversight
  • Breadth across adjacent consumer health and wellness categories (e.g., OTC, nutrition & supplements, personal care, fitness, mental wellbeing) that complements a healthcare foundation
  • Corporate reputation and communications experience a plus — brand purpose, executive positioning, issues/crisis, and building trust with stakeholders beyond the consumer
  • A track record of organically finding new strategic creative opportunities that lead to business with existing clients
  • Comfort orchestrating earned-centric ideas that travel across social, digital, influencer, experiential, and paid amplification
  • Proven record leading multi-market programs and pitches; exceptional written storytelling

Benefits

  • DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.
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Edelman

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Founded in 1952
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