Sr. Marketing Consultant - Strategy and Transformation

Responsibilities

• - Lead Enterprise Growth Transformation: Define and drive customer and growth strategies that connect marketing, sales, service, commerce, and operations into unified customer growth systems.
• - Align to Business Initiatives: Help clients accelerate strategic growth priorities such as customer lifetime value, loyalty and engagement, retail and media monetization, digital commerce, personalization at scale, and AI-enabled customer operations.
• - Shape AI-Enabled Customer Operating Models: Design future-state customer operating models that leverage AI, automation, agentic workflows, and orchestration to improve speed, efficiency, personalization, and business performance.
• - Develop Value-Based Transformation Strategies: Identify measurable business outcomes, define impactable KPIs, benchmark performance against industry peers, and build transformation roadmaps tied to value realization and growth outcomes.
• - Drive Customer & Experience Innovation: Lead market research, customer insight development, journey analysis, and competitive benchmarking to identify new growth opportunities, monetization models, and differentiated customer experiences.
• - Define Data & Technology Strategies: Advise clients on customer data, identity, measurement, marketing technology, AI platforms, and ecosystem strategies in a platform-agnostic manner aligned to business priorities.
• - Lead Cross-Functional Transformation Programs: Partner with C-suite stakeholders across marketing, sales, digital, commerce, customer service, operations, and technology to align organizations around enterprise growth priorities.
• - Enable Scalable Transformation Execution: Support the transition from advisory into implementation by defining scalable governance models, experimentation frameworks, operating processes, and AI-enabled delivery approaches.
• - This role can be performed from anywhere in the US.

Requirements

• - Enterprise Customer & Growth Strategy Expertise: Proven experience developing customer, growth, or digital transformation strategies that span marketing, sales, commerce, service, and customer engagement functions.
• - AI & Digital Transformation Knowledge: Strong understanding of how AI, automation, agentic workflows, and data-driven decisioning are transforming customer operations and enterprise growth models.
• - Business Initiative Advisory Experience: Experience advising clients on strategic business initiatives such as loyalty, customer growth, retail media, monetization, commerce transformation, personalization, customer data, or experience transformation.
• - Operating Model & Process Transformation: Experience designing customer-centric operating models, governance structures, workflows, organizational alignment, and cross-functional ways of working.
• - Data & Measurement Strategy: Familiarity with customer data platforms, identity resolution, measurement frameworks, attribution models, experimentation strategies, and KPI/value realization approaches.
• - Strategic Roadmap Development: Experience building strategic transformation roadmaps that integrate business priorities, technology enablement, AI capabilities, operational change, and measurable business outcomes.
• - Executive Stakeholder Engagement: Proven ability to work with senior executives and cross-functional leadership teams to align strategy, secure buy-in, and drive transformational change.
• - Commercial & Value Orientation: Ability to connect transformation initiatives to measurable commercial outcomes including growth, customer lifetime value, retention, engagement, monetization, operational efficiency, and ROI.

Preferred

• - Experience with marketing, customer experience, commerce, CRM, loyalty, personalization, or customer data ecosystems.
• - Familiarity with major customer and marketing technology platforms such as Adobe, Salesforce, Microsoft, Oracle, SAP, Braze, Sitecore, Optimizely, or CDP ecosystems.
• - Experience with AI-enabled workflow transformation, content supply chain modernization, customer orchestration, or intelligent automation initiatives.
• - Understanding of media analytics, retail media, customer monetization strategies, or ecosystem-based growth models.
• - Experience working in consulting environments supporting large-scale enterprise transformation programs.
• - Strong storytelling and executive communication skills with the ability to translate complex transformation concepts into clear business narratives.