VP, Performance Marketing

Responsibilities

• Own CLEAR’s performance marketing strategy and investment portfolio across paid media, search, web, CRM and lifecycle, and emerging channels – allocating resources based on incrementality, customer economics, and measurable business impact.
• Build the next generation of traveler discovery for CLEAR across traditional search, AI assistants, communities, travel media, and emerging platforms; establish how we measure and grow CLEAR’s visibility, consideration, and recommendation as consumer behavior evolves.
• Own the Member lifecycle from acquisition through renewal and winback, building personalized journeys, offers, and experiences that increase engagement, retention, and adoption of CLEAR’s growing portfolio of travel products and services.
• Grow CLEAR’s strategic travel partnerships, including credit card, airline, and travel partners, while developing new acquisition opportunities across travel media networks and other first-party ecosystems that reach consumers throughout their journey.
• Build a rigorous performance and experimentation engine across the function, owning CAC, LTV, payback, incrementality, and portfolio ROI while using AI, first-party data, creative testing, and emerging measurement approaches to continuously improve performance.

Requirements

• 10+ years of growth or performance marketing experience, including ownership of acquisition and retention within a scaled subscription, membership, or consumer business, with 3+ years leading and developing high-performing teams.
• Deep analytical fluency and command of growth economics—you’ve built and used LTV:CAC models, designed incrementality experiments and holdouts, and can work directly with SQL and business intelligence tools to make investment decisions.
• Hands-on expertise across the modern growth stack, including paid media platforms, CRM and lifecycle tools, CDPs, experimentation, and measurement; you can move seamlessly between setting strategy and getting into the details required to execute it.
• A strong point of view on how AI is changing consumer discovery and marketing, with demonstrated experience applying emerging technology to improve marketing performance, creative development, audience strategy, measurement, or customer engagement.
• A builder and owner who thrives in lean, fast-moving environments—you develop exceptional talent, move quickly from insight to action, and are comfortable personally doing the work when that is what it takes to deliver the outcome.

Benefits

• comprehensive healthcare plans
• family-building benefits (fertility and adoption/surrogacy support)
• flexible time off
• annual wellness stipend
• free OneMedical memberships for you and your dependents
• a CLEAR Plus membership
• a 401(k) retirement plan with employer match
• catered lunches every day
• fully stocked kitchens