VP, Media Strategy

Responsibilities

• Lead and develop an experienced team of strategists, providing coaching, talent development, and clear direction to build a high-performing media strategy function.
• Establish and maintain a strong cross-functional operating rhythm with internal partners in analytics, audience, channel activation, and performance marketing to ensure alignment, execution discipline, and timely decision-making.
• Own budget stewardship and allocation, ensuring media strategy recommendations reflect business priorities, investment efficiency, and expected ROI.
• Lead development of media strategy in partnership with analytics, audience, and channel teams to ensure effective segmentation, forecasting, activation, optimization, and ROI measurement.
• Translate market research and audience insights into actionable media recommendations and campaign plans.
• Own media plans from strategy through activation, reporting, and optimization.
• Build trusted relationships with internal marketing teams, external clients, and agency partners to ensure effective orchestration and performance.
• Evaluate end-to-end customer journeys across channels and funnel stages to identify opportunities for improvement and growth.
• Drive governance to ensure clear roles, accountability, and consistent execution standards.
• Provide regular executive updates and present performance, opportunities, risks, and strategic recommendations with executive presence.

Requirements

• Bachelor’s degree or, in lieu of degree, high school diploma/GED and 11+ years of relevant marketing experience
• 8+ years of experience developing multi-channel digital strategy across paid search, SEO, affiliate, paid social, DOOH, audio, display, and programmatic media
• 4+ years of people management experience, ideally across multiple regions
• Experience with emerging digital media channels and AI-enabled media opportunities
• Understanding of the offline media ecosystem is a plus
• Experience with campaign tracking, tagging, measurement, and analytics tools such as Google Analytics, Tableau, and LiveRamp
• Strong understanding of KPIs across funnel stages and how to apply them to media planning and optimization
• Curiosity and passion for media
• Ability and flexibility to travel for business as required

Preferred

• Master’s degree preferred
• Experience in financial services, retail, or healthcare
• Experience working in a regulated environment
• 5+ years of agency or marketer-side media strategy experience
• Strong understanding of technical media requirements such as pixels, data integrations, and tagging
• Strong quantitative and analytical skills
• Excellent verbal and written communication skills with the ability to tailor messaging to diverse audiences
• Experience in direct response, lifecycle, and full-funnel campaign execution