Associate Director Media and Activation Planning Obesity and Related Conditions

Responsibilities

• Own channel investment strategy and translate brand objectives and the integrated brief into channel plans, audience approaches, and investment recommendations.
• Lead development and execution of media plans with agency partners, including channel mix, timing, targeting, content requirements, and optimization.
• Ensure media plans reflect audience insight, platform behavior, brand priorities, and applicable governance requirements.
• Partner with the Director to evaluate opportunities and recommend tradeoffs that improve plan effectiveness and efficiency.
• Lead activation identification and planning in partnership with the Director, Consumer, HCP, Corporate Affairs, and other relevant teams.
• Translate activation concepts into executable plans, including objectives, partner roles, requirements, schedules, budgets, and logistics.
• Coordinate internal alignment and approvals, ensuring partners understand decisions, milestones, and dependencies.
• Lead and Develop Senior Manager , to coordinate activation execution and cross-channel delivery.
• Coordinate with HCP Promotion to align media and activation with HCP omnichannel and promotional activity.
• Partner with Corporate Affairs on integrated opportunities and ensure the right functions are involved during planning and execution.

Requirements

• Doctorate degree and 2 years of Marketing/Sales experience OR Master’s degree and 4 years of Marketing/Sales experience OR Bachelor’s degree and 6 years of Marketing/Sales experience OR Associate’s degree and 10 years of Marketing/Sales experience OR High school diploma/GED and 12 years of Marketing/Sales experience.

Preferred

• Strong experience in media planning, channel investment, campaign activation, or integrated marketing.
• Demonstrated ability to manage complex plans, budgets, timelines, and agency deliverables.
• Experience coordinating with HCP marketing, Corporate Affairs, or other cross-functional partners.
• Strong analytical, communication, and project leadership skills.
• Pharmaceutical, healthcare, consumer health, or other regulated-industry experience preferred.

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models, including remote and hybrid work arrangements, where possible