Specialist, Media Planning & Buying

Responsibilities

• Support the development and execution of marketing and paid media strategies and plans that contribute to sustainable business growth, brand objectives, customer needs, and profitable results.
• Support planning and execution across digital and traditional marketing tactics and media, including paid social, search, display, video, audio, programmatic, and other relevant channels.
• Synthesize data and campaign performance to support business-building recommendations and media decisions.
• Coordinate assigned components of the creative development process, including creative briefs, media requirements, audience considerations, channel specifications, feedback, approvals, and launch readiness.
• Review customer insights and performance data to help understand and anticipate market, competitor, customer, and audience needs.
• Help define and evaluate target audiences, assess the sufficiency of available data, and apply data-based decisions to improve campaign effectiveness.
• Monitor campaign performance and supports optimization of media delivery, audience strategy, investment allocation, creative rotation, channel mix, and other relevant tactics.
• Develop clear status updates, performance reports, presentations, recommendations, and other communications for media leaders and business stakeholders.
• Maintain accurate campaign, budget, approval, documentation, and reporting records and performs quality-control reviews to reduce errors and rework.
• Participate in cross-training, knowledge transfer, and backup coverage to strengthen team continuity across Nationwide's business units.

Requirements

• Experience: Typically, five or more years demonstrated experience in digital media
• Knowledge, Abilities and Skills: Knowledge of the principles of digital media development and execution, and the programmatic media supply chain. Knowledge of current practices in leading programmatic and social campaigns. Understanding of digital media tools, including demand side platforms, ad servers, and web analytics tools. Strong communication skills. Working skills in project planning, executing, and implementing. Critical thinking and listening skills. Proven analytical skills with fact-based approach to solving business problems. Ability to lead and prioritize projects; function independently or in a team environment; adjust to ambiguous work or project environments; and quickly pick up and comprehend foreign concepts and practices.
• Other criteria, including leadership skills, proficiencies and experiences may take precedence.

Preferred

• Education: Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred.

Benefits

• We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.