VP, Media Group Lead

Responsibilities

• Serve as the overall leader for assigned client engagements, building trusted relationships with senior client, procurement, brand, and agency stakeholders.
• Develop a deep understanding of each client’s business, audiences, competitive environment, organizational dynamics, and evolving priorities.
• Act as the primary escalation point and ensure the agency delivers one clear, connected point of view across strategy, planning, activation, analytics, and operations.
• Own scopes of work, pricing, staffing, revenue, margin, profitability, utilization, and forecasting for the assigned book of business.
• Balance client needs with commercial discipline, sustainable delivery, and adherence to scope.
• Identify and convert organic growth opportunities by expanding relationships, capabilities, and services within existing clients.
• Partner with Media Strategy to translate client objectives into actionable connections plans, channel recommendations, investment allocations, activation programs, and measurement approaches.
• Maintain accountability for the quality, consistency, integration, and effectiveness of all client deliverables.
• Lead cross-functional teams spanning communications planning, strategy, channel specialists, project management, operations, analytics, and AdTech and Data Quality.
• Establish clear roles, decision rights, responsibilities, and escalation paths across the integrated client team.

Requirements

• 10+ years of experience in paid media, integrated media, client leadership, or a related discipline, including at least five years in a senior leadership capacity.
• Demonstrated healthcare, pharmaceutical, life-sciences, or healthcare communications experience.
• Proven success leading complex, cross-functional teams in a matrixed organization.
• Experience managing senior client relationships and working with brand leadership, procurement, finance, and agency executives.
• Strong understanding of integrated media strategy, communications planning, investment allocation, activation, optimization, analytics, and measurement.
• Demonstrated financial acumen, including experience managing scopes, staffing, revenue, forecasting, margin, and profitability.
• Track record of developing client relationships and generating sustainable organic growth.
• Strong analytical, problem-solving, negotiation, presentation, and executive communication skills.
• Ability to operate effectively in a fast-paced, evolving environment; bachelor’s degree or equivalent relevant experience.

Preferred

• Client stewardship
• Commercial acumen
• Integrated media leadership
• Executive communication
• Matrix collaboration
• Talent development
• Growth orientation
• Adaptability and innovation