VP of Marketing

Responsibilities

• Marketing Strategy & Business Growth
• Develop and execute the company’s integrated marketing strategy aligned with corporate growth objectives.
• Build marketing programs that increase qualified pipeline, accelerate revenue growth, and improve customer acquisition and retention.
• Position Marketing as a strategic revenue-generating function and trusted partner to Sales.
• Develop annual marketing plans, budgets, KPIs, forecasts, and performance objectives.
• Demand Generation & Revenue Marketing
• Own end-to-end demand generation strategy across digital, content, events, partner marketing, paid media, ABM, and outbound programs.
• Improve pipeline creation, MQL-to-SQL conversion, campaign effectiveness, and marketing ROI.
• Continuously optimize marketing investments using performance data and business metrics.
• Establish reporting that clearly demonstrates Marketing’s contribution to company revenue.

Requirements

• 10+ years of progressive B2B enterprise technology marketing experience.
• 7+ years leading high-performing marketing teams with direct people leadership responsibility.
• Proven experience marketing managed services, cloud, infrastructure, cybersecurity, data protection, colocation, disaster recovery, or adjacent enterprise technology solutions.
• Demonstrated success leading marketing for organizations with complex enterprise B2B sales cycles.
• Proven track record growing qualified pipeline through integrated demand generation programs.
• Experience partnering closely with Sales to improve lead quality, conversion rates, and revenue performance.
• Experience building and scaling marketing organizations, processes, and operational excellence.
• Experience owning multi-million-dollar marketing budgets, forecasting, KPIs, and executive reporting.
• Experience leading cross-functional go-to-market initiatives with Product, Sales, Customer Success, and Revenue Operations.
• Experience managing strategic technology partner marketing programs and MDF investments.

Benefits

• Competitive base salary ($ 180K - 200K) depending on experience and certifications) plus bonus, 401(k) match, health insurance, generous PTO, paid volunteer time off, and working with world-class co-workers who are just as dedicated and as awesome as you are.