VP of Marketing

Responsibilities

• Full-Funnel Growth: Own the marketing strategy across awareness, consideration, engagement, and conversion, translating company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes.
• Paid Acquisition: Lead the strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels, optimizing budget allocation, creative, and landing pages against CAC and payback targets.
• Channel Diversification: Build and scale organic, SEO, content, social, referral, and brand programs that increase demand and reduce reliance on any single paid acquisition channel.
• Lifecycle Marketing: Own email, SMS, push, and in-app marketing across the member journey, identifying conversion and engagement opportunities from lead through application, booking, move-in, and retention.
• Growth Experimentation: Develop and execute structured marketing tests, evaluate results, scale successful programs, and quickly stop campaigns and tactics that are not delivering.
• Performance Analytics: Own marketing KPIs, including funnel conversion, CAC, LTV, payback, channel mix, and organic growth, partnering with Data, Product, and Finance to improve measurement and capital allocation.
• Team Leadership: Lead, develop, and scale a multidisciplinary marketing team, establishing clear priorities, accountability, and an operating rhythm that balances execution speed with quality.
• Cross-Functional Growth: Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs, improve customer experiences, and support both member and host growth.

Requirements

• 10+ years of consumer or marketplace marketing experience, including 5+ years in a senior leadership role owning a multi-channel marketing function and its results.
• Demonstrated experience scaling paid acquisition across diversified channels, including search, local bidding, paid social, display, video, and affiliate, with direct ownership of a multi-million-dollar budget and CAC and payback targets.
• Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business where demand and supply must grow together. Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search is particularly valuable.
• A track record of helping a company navigate a significant growth phase, with the ability to explain how the marketing engine, channel mix, and operating model evolved as the business scaled.
• Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases. Ability to make informed decisions based on evidence while clearly identifying assumptions and risks.
• Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting. Comfortable balancing strategic leadership with tactical execution.
• Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand, including hiring and developing leaders as the organization grows.
• A builder-operator mentality, strong cross-functional collaboration skills, comfort with AI tools and marketing technology, and a genuine commitment to the company's mission of helping more people find a comfortable place to call home.