VP, Marketing

Responsibilities

• Own Florence’s end-to-end marketing strategy—demand, brand, product, content, digital, and customer marketing
• Define the org design, budget, and roadmap for a modern B2B SaaS marketing team
• Become a hands-on coach who recognizes their team’s strengths and weaknesses and places members into positions that lead to current and future success
• Create a shared accountability model, SLAs and joint wins between sales and marketing
• Architect full-funnel, multi-channel programs that deliver consistent pipeline and revenue contribution
• Drive scalable inbound and outbound campaigns including ABM, paid media, SEO/AEO, and lifecycle marketing
• Establish rigorous attribution models, dashboards, and reporting frameworks to inform decision-making
• Own go-to-market planning for new product launches and features in partnership with Product and Sales
• Develop value propositions, persona-based messaging, and competitive positioning for each key segment
• Equip sales with tools, training, and collateral that improve conversion and accelerate deal velocity

Requirements

• 10+ years of progressive experience in B2B SaaS marketing, with 5+ in a senior leadership role.
• US based (remote work is fine)
• Experience leading teams in scaling environments (Series B–D+), ideally in PE/VC-backed settings.
• Life-Sciences industry experience is required
• Fluency in SaaS GTM models, modern marketing tech stacks (HubSpot, Salesforce, LinkedIn Ads, etc.), and buyer journeys.
• Strong cross-functional leadership with Sales, Product, and Post-Sales.
• Clear, confident communicator and team builder.

Benefits

• medical and dental insurance, and office space in the heart of the city.