VP of Marketing

USA (On-site)

$175K/yr – $200K/yrDirector/Executive12+ years expFull time

Posted 3 hrs ago

Job Summary

Own and lead multi‑channel paid media and brand-led growth initiatives across paid search, SEO/AI discovery, brand positioning, launch marketing, email and influencer programs, with measurement, dashboards, and in‑house versus outsource operating rhythm.

Job Description

Responsibilities

  • Paid Search & Shopping: Google Ads (Search, Shopping, PMax) and Microsoft Ads, with accountability for revenue, ROAS, and contribution margin. Lead our in-house Paid Media Lead and set budgets, targets, and the testing agenda with the CFO.
  • SEO & AI Discovery: SEO across a high-SKU catalog, plus a strategy for making FinditParts the cited source in AI Overviews, LLM assistants, and answer engines.
  • Brand & Positioning: Brand architecture, messaging, creative standards, PR, and industry presence across three businesses and a wide range of audiences, from owner-operators to OEMs.
  • Launch Marketing: Go-to-market and sales materials for Intelligence and Technology.
  • Email & Influencers: Email end to end (segmentation, automation, deliverability) and influencer partnerships in the heavy-duty ecosystem.
  • Measurement & Team: Attribution, executive dashboards, and the operating rhythm of the function. Decide what to build in-house versus outsource.

Requirements

  • 12+ years in digital, growth, or eCommerce marketing, including 5+ leading a team or multi-channel function
  • Deep Google Ads, Merchant Center, and feed expertise, with $5M+ in annual digital spend managed
  • Brand leadership experience: positioning, brand architecture or rebrand, creative direction
  • Background in B2B eCommerce, industrial distribution, automotive aftermarket, or high-SKU marketplaces
  • Strong analytical skills (GA4, attribution, Snowflake, Looker Studio, Tableau, or similar)
  • Proven in-house team builder and executive communicator
  • Bonus: Experience marketing a data or platform product to enterprise buyers, AI search (AEO/AIO) knowledge, or scaling a lean team into a full function

Preferred

  • Bonus: Experience marketing a data or platform product to enterprise buyers, AI search (AEO/AIO) knowledge, or scaling a lean team into a full function

Benefits

  • In addition, this position is eligible for medical, dental, vision, 401(k) matching, PTO.
FinditParts logo

FinditParts

4.7 Glassdoor

FinditParts is the nation’s largest eCommerce provider of heavy-duty truck and trailer parts. From hard-to-find parts to everyday preventative maintenance items, we offer more than 4 million heavy-duty OEM, branded, and aftermarket parts ready to ship. Each month thousands of repair shops, fleets, and owner-operators rely on FinditParts to streamline their part-sourcing efforts and keep their trucks on the road.

Founded in 2010
Los Angeles, California, USA
45 employees (7 in marketing)
91% recommend to a friend
100% CEO approval

Salaries

Posted range

$175K/yr – $200K/yr

Taken straight from the job posting.

General Marketing median pay in the United States

$88K/yr

Most pay falls between $68K and $125K. Based on 14,950 salaries.

See all FinditParts salaries

Marketing Team

Marketing Team Size
5 (11% of company)
Median Career Experience
25 years
Median Tenure
2.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$30M
Last Raise
$30M
Series A, 4 years ago

Funding History

  • May 2022
    Series A • $30M

Traffic Signals

Monthly Visitors
641.5K
Monthly Google Ads Budget
$6.3K
Traffic Source Mix
Search
69.6%
Direct
27%
Referral
2.1%
Social
0.3%
Paid
0.8%

Headcount Trend

Current headcount: ~45
FinditParts logo

VP of Marketing

FinditParts · USA · On-site