Marketing Manager

Responsibilities

• Go-to-Market Strategy & Campaign Execution
• Develop and execute comprehensive, strategic go-to-market plans for the assigned portfolios in coordination with product, sales, customer success, digital solutions, and other integrated team partners.
• Own customer-facing marketing campaigns, including email communications, webinars, events, and website presence.
• Develop differentiated portfolio positioning and messaging aligned with the Connect platform strategy, and ensure it is communicated effectively to faculty, administrators, sales teams, and other target audiences.
• Execute both virtual and in-person marketing initiatives, managing timelines and deliverables across multiple campaigns simultaneously.
• Lead customer acquisition, adoption, engagement, retention, and advocacy initiatives across the assigned portfolio.
• Sales Enablement & Support
• Provide sales support and enablement for internal teams and customer-facing partners, equipping them to communicate the value of Connect and the assigned course solutions.
• Develop internal and external sales, training, and marketing resources that help the organization promote the assigned portfolio, respond to customer and representative inquiries, and address adoption barriers.
• Conduct customer- and internal-facing presentations, product demonstrations, and trainings on a regular basis in both live and virtual environments.

Requirements

• Minimum 3–4 years of client-facing marketing, product marketing, and/or sales or customer success experience.
• Demonstrated experience developing go-to-market plans, portfolio positioning, demand-generation programs, and sales enablement across multiple products or course areas.
• Strong ability to manage competing priorities without losing attention to detail, and to respond calmly and effectively to changing deadlines and urgent requests.
• Proven ability to make decisions using customer feedback, market data, and performance insights balancing strategic thinking with practical execution.
• Strong ability to identify, prioritize, and execute marketing objectives that grow market share, support customer retention, and drive revenue.
• Ability to translate complex product capabilities and discipline-specific needs into clear, compelling, audience-appropriate messaging for both internal sales teams and external stakeholders.
• Excellent cross-functional collaboration, project management, communication, and presentation skills.
• Success in managing and delivering virtual and/or live events and conducting compelling presentations both internally and externally.
• Strong understanding of emerging marketing trends, technologies, and integrated campaign strategies; experience with Salesforce is preferred.
• We are looking for someone with - Experience with tools such as Qualtrics, Asana, or marketing communication platforms is a plus.

Preferred

• Experience with tools such as Qualtrics, Asana, or marketing communication platforms is a plus.
• Experience in higher education, educational technology, or Business Law, Taxation, or accounting markets is preferred but candidates from any industry are encouraged to apply; domain expertise is an advantage, not a prerequisite.
• Ability to travel up to 25%.

Benefits

• full range of medical and/or other benefits