VP Marketing

Responsibilities

• Develop and execute the North America portfolio marketing strategy and annual plans for the Sport Brands.
• Protect each brand's positioning while identifying shared capabilities, investments, and ways of working across the Sport Performance Hub.
• Use consumer, customer, competitive, and sales insights to identify opportunities and adjust brand, product, and channel plans.
• Lead integrated product launches, communications, ecommerce, retail, wholesale, events, athlete and industry partnerships, and local activation.
• Serve as the primary North America partner to global brand teams and ensure local market needs inform creative and commercial planning.
• Own the marketing operating budget, staffing plan, performance measures, and investment recommendations.
• Build relationships with key customers and partners and identify opportunities that increase relevance, distribution, and sales.
• Lead, coach, and develop the SPH marketing teams, including senior leaders, and build succession and organizational capability.

Requirements

• Bachelor's degree in Marketing, Merchandising, Business, or a related field.
• 15 or more years of progressive marketing leadership in a multi channel organization of scale.
• Experience leading multi brand teams, budgets, agencies, partnerships, and integrated marketing programs.
• Strong strategic, analytical, commercial, communication, and executive influence skills.

Preferred

• Experience with sport, lifestyle, performance, fashion, or consumer brands preferred.

Benefits

• Total Rewards: Benefits/Incentive Information
• Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.