VP of Marketing

Responsibilities

• Develop and lead an enterprise-wide marketing strategy aligned with the organization's mission, growth priorities, clinical services, and financial objectives.
• Translate business goals and market opportunities into integrated brand, digital, communications, referral-development, and customer-experience plans with clear performance measures.
• Strengthen and protect the organization's brand architecture, positioning, messaging, and reputation across markets, service lines, and stakeholder audiences.
• Lead digital strategy and performance across web, search, social media, content, email, marketing automation, and other digital channels to increase awareness, engagement, qualified demand, and conversion.
• Build a disciplined, data-informed marketing function by establishing dashboards, KPIs, attribution practices, market intelligence, and return-on-investment measures that guide investment decisions and continuous improvement.
• Partner with executive, clinical, operations, admissions, outreach, and business-development leaders to align marketing strategies with access, patient experience, referral growth, and service-line priorities.
• Develop a deep understanding of patient, family, referral-source, payer, and partner needs, as well as market segments, consumer behaviors, competitive dynamics, and emerging industry trends.
• Guide market-entry, service-line launch, and growth initiatives through research, audience segmentation, go-to-market planning, and coordinated execution.
• Oversee corporate communications, public relations, thought leadership, crisis communications, and executive messaging to ensure timely, consistent, and credible communication.
• Cultivate strategic relationships with professional and medical organizations, community partners, industry groups, referral sources, vendors, and other external stakeholders.

Requirements

• A bachelor's degree in marketing, business administration, communications, or a related field is required; a master's degree is preferred.
• Eight or more years of progressively responsible marketing leadership experience, including significant experience leading at the director level or above within a large, complex healthcare organization, regional health system, or similarly regulated environment.
• Demonstrated success developing and executing enterprise marketing strategies that strengthen brand position, support growth, and produce measurable business results.
• Broad expertise in brand management, consumer and referral marketing, digital strategy, content, communications and public relations, market research, customer experience, and vendor management.
• Experience using analytics, KPIs, market intelligence, and return-on-investment measures to prioritize resources and evaluate marketing effectiveness.
• Proven ability to lead organizational changes, influence executive stakeholders, and align cross-functional teams around shared growth priorities.
• Experience managing budgets, external agencies, technology platforms, and complex portfolios of concurrent initiatives.
• Healthcare marketing experience is required; experience in behavioral health, mental health, or eating disorder services is strongly preferred.
• Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings is preferred.
• Enterprise-level business acumen, strategic and analytical thinking, collaborative executive presence, strong people leadership, excellent communication, sound judgment, and commitment to ethical, patient-centered communication.

Preferred

• Master's degree is preferred.
• Experience in behavioral health, mental health, or eating disorder services is strongly preferred.
• Experience supporting inpatient, residential, partial hospitalization, intensive outpatient, outpatient, or virtual care settings is preferred.

Benefits

• HSA and PPO insurance with HSA or FSA options (Blue Cross Blue Shield)
• Dental insurance (Delta Dental)
• Vision insurance (EyeMed)
• Short-term and long-term disability insurance
• Company-paid life insurance
• 401(k) plan available two months after start date
• Company 401(k) matching for up to 50% of your contribution, up to 6% of your compensation
• Paid time off is a crucial part of maintaining work and life balance. Our generous PTO plan accrues annually and begins with your first whole pay period. Eligible employees enjoy seven paid holidays and one floating holiday in addition to their regular PTO.