Responsibilities

• Own Bask & Lather's enterprise-wide integrated non-paid media marketing strategy , ensuring brand, product, social, creator, experiential, partnerships, retail, and commercial priorities ladder into one cohesive consumer strategy.
• Develop the annual and quarterly integrated marketing calendar across evergreen brand building, product launches, cultural moments, retail moments, partnerships, and major campaigns.
• Translate company growth objectives into clear marketing priorities, investment decisions, KPIs, and execution plans.
• Establish the strategic narrative for how Bask & Lather grows awareness, consideration, trial, repeat purchase, and household penetration.
• Serve as a senior marketing thought partner to the Head of Growth and CEO .
• Build the processes and operating cadence required for a fast-growing marketing organization to execute with both speed and discipline.
• Provide executive oversight to the broader Brand organization.
• Ensure Bask & Lather maintains a distinctive, premium, culturally relevant brand identity as the company scales.
• Oversee brand positioning, consumer segmentation, messaging architecture, campaign strategy, and brand architecture.
• Establish clear brand guardrails while enabling teams to move quickly across channels.

Requirements

• 10+ years of progressive consumer marketing experience, including significant leadership experience within beauty, personal care, wellness, CPG, or another culturally driven consumer brand.
• Experience leading integrated marketing for a brand that has experienced significant scale.
• Demonstrated leadership across multiple disciplines, ideally including brand management, integrated campaigns, social, influencer/creator, retail marketing, experiential, partnerships, and product launches.
• Experience managing and developing senior marketing leaders and multidisciplinary teams.
• Strong track record building brands across both DTC and retail.
• Experience supporting major retail expansion and omnichannel growth.
• Demonstrated ability to develop successful GTM strategies and launch new products at scale.
• Strong understanding of contemporary social and creator ecosystems.
• Proven ability to translate consumer insights into positioning, campaigns, creative strategy, and commercial action.
• Comfortable operating in a founder-led, entrepreneurial, high-growth environment.