Responsibilities

• Define cross-marketing plans for key programs
• Write and evaluate creative briefs
• Set strategic direction across the marketing plan
• Lead cross-functional teams to deliver a fully integrated, connected marketing plan
• Evaluate the current social and influencer marketing strategy and execution
• Own strategy and execution for social and influencer, not just an assessment
• Evaluate and guide advertising, social, and owned-channel creative
• Make sure creative direction stays connected to the broader integrated plan, not developed in isolation
• Develop marketing tactical plan to deliver outsized value from celebrity IP in venue games and key sporting events, inclusive of the following:
• Building a messaging framework tied to the IP release cadence, sequenced against concurrent Watch messaging for College Football and NFL so the moments reinforce rather than compete (in partnership with someone else who is leading the sports platform)

Requirements

• Strong integrated marketing background
• Experience in social and influencer marketing, both strategy and execution
• Experience in strategy and creative management, including evaluating and guiding advertising, social, and owned-channel creative
• Experience in restaurant or restaurant-adjacent industry
• Comfortable operating in high ambiguity and constant change
• Able to relationally balance being a strong "driver" with navigating politically sensitive environments