Responsibilities

• Integrated Marketing & Brand Strategy
• Define and lead annual integrated marketing and communication strategies that align Ancestry’s brand, business objectives, and consumer needs.
• Establish strategic frameworks that guide audience definition, messaging, sequencing, and prioritization across initiatives.
• Translate business goals and insights into clear strategic direction for campaigns, moments, and always-on marketing efforts.
• Consumer Journey Leadership
• Own the strategic vision for the end-to-end consumer journey, ensuring consistency, relevance, and impact across awareness, consideration, conversion, and retention.
• Identify key moments that matter and define the role marketing plays at each stage of the journey.
• Partner with insights and analytics teams to continuously refine journey and messaging strategies based on performance and learning.
• Campaign Strategy & Integration
• Serve as the strategic lead for major integrated campaigns and promotional moments.

Requirements

• 12+ years of experience in integrated marketing strategy, brand strategy, or related leadership roles.
• Proven ability to define and drive complex, cross-channel marketing strategies in consumer-facing organizations.
• Deep expertise in consumer journey strategy, messaging architecture, and campaign planning.
• Comfortable leading through influence in highly matrixed, cross-functional environments.
• Strong strategic thinker and storyteller, able to connect insight, emotion, and business outcomes.
• Confident executive presence with the ability to align and inspire senior stakeholders.

Preferred

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Experience in subscription-based, consumer technology, or global brands.
• Strong partnership experience with media, creative, analytics, and lifecycle teams.
• Passion for storytelling, heritage, and human connection—the heart of Ancestry’s mission.

Benefits

• Health, dental and vision benefits included.