Responsibilities

• Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
• Partner with sales leadership to identify and prioritize strategic accounts.
• Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
• Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
• Works with fellow Brand Strategists to develop and design best practices and best-in-class marketing approaches.
• Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.
• Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives.
• Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics.
• Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities.
• Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.

Requirements

• Bachelor's degree in marketing, business, or a related field, from an accredited college or university preferred.
• Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, demand generation, and account-based marketing (ABM).
• Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.
• Proven experience partnering with sales leadership, business development, and executive stakeholders to align marketing strategies with revenue priorities.
• Strong background in campaign performance analysis, translating insights into data-driven optimization and strategic recommendations.
• Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams.
• Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., HubSpot, Salesforce, 6sense, Demandbase), with experience supporting enterprise growth and go-to-market initiatives.
• Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement.
• Knowledge of lifecycle marketing and revenue operations processes.
• Familiarity with intent data, audience segmentation, and account scoring methodologies.

Benefits

• A comprehensive benefits package is offered including but not limited to, medical, dental, vision, 401k and matching, PTO, disability and life insurance, employee assistance, flexible spending or health savings account, and other additional voluntary benefits.