Responsibilities

• Develop and implement regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
• Lead and develop a team of marketing professionals delivering integrated campaigns, programs, events, and initiatives for demand and pipeline generation, pipeline acceleration, account-based marketing, and partner engagement.
• Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.
• Build relationships with regional go-to-market and technology partners to deliver joint marketing initiatives and co-marketing programs.
• Bring regional market trends, insights, and competitive context to identify opportunities for growth, content, and differentiation.
• Manage the Americas field marketing budget, allocating resources to maximize return on investment.
• Track and report on program and marketing performance, using data to optimize strategies and tactics.
• Lead the company's regional presence at industry events, conferences, partner engagements, and webinars to build brand awareness, thought leadership, relationships, and pipeline.
• Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and drive revenue growth.
• Work with Sales and BDR teams on targeted campaigns that turn qualified leads into sales opportunities and accelerate the sales cycle.

Requirements

• A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.

Preferred

• MBA is preferred.