Responsibilities

• Own and deliver the integrated marketing strategy and annual activation plan for the Advanced Hydration portfolio (BODYARMOR, POWERADE, vitaminwater, smartwater) across multiple bottlers.
• Translate national brand and partnership strategies into localized, in-market programs that drive consumer awareness, education, trial, and consistent execution.
• Lead bottler-facing marketing communication—aligning bottler leadership and field teams to priorities, timelines, assets, and execution standards.
• Serve as the subject-matter expert on bottler and customer passion points, influencing behaviors and activating programs through collaboration and negotiation.
• Identify and implement high-impact local marketing opportunities, including experiential, sampling, sponsorship, athlete, and retail activation programs.
• Partner cross-functionally with Brand, Media, PR, Social, Shopper Marketing, Consumer Insights, Commercial, and Franchise Leadership to deliver integrated plans across all consumer touchpoints.
• Manage the integrated marketing budget for the territory, including planning, allocation, tracking, and reconciliation.
• Oversee campaign and program measurement, delivering clear KPIs, post-program recaps, actionable learnings, and recommendations to senior leadership.
• Ensure bottlers are fully equipped with tools, assets, and playbooks to execute programs with speed, quality, and consistency.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 8+ years of experience in integrated marketing, field/experiential marketing, shopper marketing, or partnership marketing within a complex, matrixed organization (CPG or beverage strongly preferred).
• Location: Northeast Region (must be in NH, NY, or NJ, or PA)
• Proven ability to translate brand strategy into effective local-market execution across in-store, experiential, digital, and social channels.
• Strong experience working with bottlers, distributors, or franchise partners, influencing execution without direct authority.
• Demonstrated capability managing marketing budgets, performance measurement, and executive-level recaps.
• Excellent communication, collaboration, and stakeholder influence skills.
• Highly organized self-starter with the ability to manage multiple priorities and move quickly from strategy to execution.
• Strong analytical skills with proficiency in Excel and PowerPoint.
• Willingness to travel up to ~50% to support bottler engagement and in-market execution.