Responsibilities

• Build and run the integrated marketing plan against Cohere's annual pipeline and revenue targets, by segment (enterprise, mid-market) and by region (NA, EMEA, APAC, Japan). You will carry the pipeline number for marketing
• Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition. Set the demand strategy with them: efficient pipeline from both top-of-funnel demand (broad-reach campaigns, content syndication, paid) and bottom-funnel ABM into our priority accounts.
• Manage the Product Marketing lead, whose team runs positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement. Partner with Product and Research leadership to translate frontier capability into language enterprise buyers actually care about: business outcomes, security, deployment flexibility, ROI.
• Manage the Events & Partnerships lead as they build the partner marketing motion with our cloud, SI, and technology partners: co-marketing campaigns, joint field activity, partner-sourced pipeline. Hold events to a pipeline standard.
• Manage and develop three established leads as direct reports, plus their teams of ~[20–35] across the three sub-functions.
• Set the operating cadence with the Chief of Staff: weekly pipeline reviews with Sales, monthly QBR-style reviews internally, quarterly planning with Finance and RevOps.

Requirements

• 15-20+ years in B2B marketing, with at least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.
• A demonstrable track record of owning a pipeline number, not just contributing to one. You can walk us through the campaigns, the math, and the trade-offs.
• Experience managing across at least two of: demand gen / growth, product marketing, field/events, partner marketing. Bonus if you've covered three or more.
• Fluency in the modern B2B marketing stack: Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase, or similar), and attribution tooling. Comfortable in a dashboard, not just a deck.
• Experience marketing to technical buyers (engineering leaders, data/ML leaders, CIOs) and selling technical products. AI/ML, data infra, dev tools, or cloud experience strongly preferred.
• Operating range: comfortable on a board-deck slide and on the floor of a trade-show booth in the same week.
• Excellent cross-functional leadership, particularly with Sales, RevOps, Product, and Finance.

Preferred

• Bonus if you've covered three or more.

Benefits

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits:
• Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
• Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.
• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.