Responsibilities

• B2B expert with experience creating multi-channel strategies.
• You have experience developing the strategic architecture behind B2B marketing campaigns. This role translates client business goals into structured, measurable marketing plans that guide execution across channels.
• You are not responsible for managing day-to-day campaign execution. Instead, you define how campaigns should work. You establish objectives, identify the right audiences and channels, define KPIs, develop testing plans, and document the strategy that execution teams will follow.
• This role is ideal for an experienced digital marketer with a deep understanding of how integrated marketing works/multi-channel approach works to support complex B2B sales cycles.
• The day-to-day: Digital Marketing Strategy
• Develop integrated marketing strategies based on client business objectives, growth priorities, and target audiences.
• Present digital marketing strategies grounded in Ironpaper’s core methodologies, clearly communicating the rationale and best practices behind recommendations to build client understanding and gain approval on the proposed plan.
• Translate high-level goals into clear campaign structures and actionable marketing plans.
• Define campaign objectives, KPIs, benchmarks, and measurement frameworks.
• Determine the role of different channels within an integrated campaign.

Requirements

• Must have 5+ years of experience consulting on B2B marketing accounts and have a solid understanding of all marketing approaches.
• Deep understanding of integrated marketing and channel strategy.
• Monitor and evaluate marketing performance against defined KPIs, using campaign data and testing insights to identify the next best strategy and support ongoing client growth.
• Strong understanding of demand generation, lead generation, paid media, content marketing, conversion strategy, and digital experiences.
• Ability to lead effective presentations and pitches, provide logical reasoning to clients, and confidently articulate our solutions and strategic direction.
• Must be able to work full-time remotely within the US (excluding California) from 9 am to 6 pm EST.
• Experience with leading strategy workshops related to the buyer journey and developing training to mitigate gaps and inefficiencies among teams.
• Excellent communicator
• The ability to spot not-so-common problems both for your clients and team before they occur and to mitigate those problems successfully
• Strong analytic skills with an ability to derive insights for clients and communicate those insights both verbally and in writing and through presentation decks

Preferred

• We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development.
• We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management.
• Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.
• Opportunities for leadership roles

Benefits

• Competitive salary from 80-95K.
• 401(k) Benefit with matching to 4%
• Medical plan options with generous employer contributions
• Dental and vision employee coverage at no cost
• Permanently Remote
• Generous paid time off, flexible Fridays & December holiday week closure
• Parental leave benefits
• Client hour expectations that enable a work-life balance
• Continual learning and professional development
• Collaborative and supportive culture