Responsibilities

• Execute regional field marketing strategies, campaigns, and programs that support business, sales, and marketing goals across the Americas.
• Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams to align marketing initiatives with business goals.
• Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs.
• Measure and report on program performance, using data-driven insights to improve strategies and tactics.
• Lead the company's presence at regional industry and partner events to build brand awareness, thought leadership, demand, and relationships with prospects and customers.
• Develop demand generation programs for new-logo and customer accounts that build awareness, generate leads and pipeline, and support revenue growth.
• Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities.
• Deliver personalized campaigns that help accelerate the sales cycle and conversion of opportunities into customers.
• Develop account-based marketing and account-based experience programs, including tailored content for high-value accounts.
• Lead cross-functional marketing programs and projects through execution, delivery, and reporting.

Requirements

• A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
• Experience independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization.
• A record of delivering marketing programs that drive demand generation and partner engagement.
• The leadership skills to motivate a high-performing marketing team and lead cross-functional programs.
• Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape.
• Strong communication and relationship-building skills with senior internal and external stakeholders.
• Experience defining and tracking KPIs to evaluate marketing programs, meet business objectives, and improve return on investment.
• Strong program and project management skills.
• Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau.
• Ability to travel.

Preferred

• An MBA is preferred.