Responsibilities

• Omnichannel Strategy & Leadership
• - Define and lead global omnichannel marketing strategy across priority audiences and markets.
• - Develop integrated channel strategies aligned with audience priorities, portfolio strategy, commercial goals, and approved messaging.
• - Establish the operating model, measurement framework, planning cadence, and optimization discipline for omnichannel marketing.
• - Identify opportunities to leverage AI, automation, and emerging marketing technologies to improve engagement, efficiency, and performance.
• - Partner across internal MarComm (for messaging and branding), Product Management/Upstream (for positioning and approved claims), channel/audience marketers (HCP, Patient, B2B), Regulatory & Legal, and external agencies (paid media, messaging, and asset development) to align strategy and execution.
• Demand Generation & Performance
• - Oversee demand generation and engagement strategies across paid media, direct-response television (DRTV), website, search, social, email, SEO, and lead nurture.
• - Provide senior strategic direction for DRTV, shaping response-driven creative, offer, media, and measurement strategy, and guiding DRTV production and agency partners to maximize response rates and media efficiency.
• - Translate business objectives into measurable marketing outcomes and performance priorities.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of marketing experience with significant omnichannel, digital, demand generation, or performance marketing leadership responsibility.
• Direct-response television (DRTV) experience, including hands-on strategy and/or production experience developing, launching, and optimizing DRTV campaigns (strongly preferred).
• Experience working in a regulated medical device environment, including overseeing legal and regulatory (MLR/Veeva) review and approvals for marketing content and campaigns.
• Proven success leading integrated marketing programs across multiple audiences, channels, and priorities.
• Experience managing agencies, budgets, analytics, marketing technology platforms, and cross-functional stakeholders.
• Strong leadership, prioritization, executive-level storytelling, and change management skills.

Benefits

• health, dental, and vision insurance
• 401(k) plan plus employer contribution and match
• generous paid leaves such as vacation and sick leave, including paid volunteer time
• wellbeing programs rooted in our strong culture of excellence