VP of Influencer Marketing

Austin, TX (Remote)

$250K/yr – $380K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the long term health of a global, high quality creator ecosystem, turning creator relationships and evidence-based workflows into repeatable growth and strong economics.

  • Creator Network & Ecosystem: Build and scale a global network with a focus on quality, diversity, and long term partnerships.
  • Operational Scale: Create scalable sourcing, outreach, contracting, and reporting that improve speed and consistency.
  • Payoff & Growth: Align with paid media and creative teams to drive profitable, repeatable collaboration with top creators.

Job Description

Responsibilities

  • Build one of the largest and highest-quality performance creator networks in the industry
  • Continuously expand our global creator ecosystem across key verticals and platforms
  • Develop long-term relationships with exceptional creators and talent representatives
  • Build a preferred roster of trusted creators who consistently produce outstanding content
  • Increase creator quality, diversity, responsiveness, and availability across every client category
  • Build systems that help creators build long-term careers with Advantage HQ
  • Increase repeat collaborations and long-term partnerships
  • Improve creator earnings and lifetime value
  • Create an exceptional creator experience across onboarding, communication, payments, and campaign execution
  • Ensure our highest-performing creators consistently choose to work with Advantage HQ

Requirements

  • 8+ years of experience leading influencer marketing, creator partnerships, creator operations, or talent organizations
  • Proven experience building and scaling high-performing influencer marketing teams
  • Experience managing large creator ecosystems and long-term creator relationships
  • Deep understanding of creator economics, whitelisting, licensing, usage rights, and performance marketing
  • Experience partnering closely with paid media and creative teams to drive measurable business outcomes
  • Experience building systems that scale rather than simply managing campaigns
  • Strong commercial mindset with an understanding of how creator marketing drives profitable growth
  • Outstanding leadership, communication, and decision-making skills
  • Strong operator with a bias toward ownership, execution, and continuous improvement
  • Experience managing thousands of creator relationships at scale

Nice to have

  • You believe creator relationships are one of the most valuable assets a company can build
  • You think in systems rather than campaigns
  • You enjoy building organizations as much as building strategies
  • You are obsessed with improving quality, speed, and execution
  • You love combining technology with human relationships
  • You thrive in ambitious, fast-moving environments
  • You enjoy creating competitive advantages that compound over time

Advantage HQ

BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:•A creator marketplace managing over 80,000 influencer partnerships monthly•An AI-powered platform to streamline discovery, outreach, and whitelisting•Proven playbooks in influencer marketing, paid media, performance creative, and CROWe’re trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 90+ growth operators, analysts, and creatives manages over $200M in annual media spend and drives meaningful bottom-line impact for our partners.

93 employees (45 in marketing)

Traffic Signals

Monthly Visitors
5.2K
Traffic Source Mix
Search
25.2%
Direct
64.8%
Referral
4.7%
Social
4.5%
Paid
0.8%

Headcount Trend

Current headcount: ~95

Marketing Team

Marketing Team Size
39 (42% of company)
Median Career Experience
13 years
Median Tenure
3 years
Marketing Roles Posted (Last 30 Days)
15