Responsibilities

• Translate client goals into effective influencer-led campaigns by acting as a thought leader and critical thinker for both clients and the agency, contributing directly to integrated marketing strategies.
• Direct the full end-to-end influencer procurement lifecycle, from establishing initial strategy and recommendations to leading negotiations and ongoing partnership management.
• Formulate and scale influencer strategies across accounts, creating strategic recommendations and securing alignment on major, culture-forward initiatives.
• Act as an essential voice and trusted advisor to clients, managing day-to-day account collaborations and strategic partnerships.
• Champion relations with key tastemakers, brand partners, and influencers, integrating them into brand ecosystems on both a programmatic and ad-hoc basis.
• Track, analyze, and proactively present competitive brand insights and cultural trends to clients, showcasing agility by designing unique entry points for brands to capitalize on these trends.
• Conduct regularly scheduled client meetings (via Zoom or in person) as the primary team representative, steering the agenda and delivering comprehensive follow-up recaps.
• Evaluate and leverage social tools and technologies, maintaining a deep understanding of influencer social analytics and paid social.
• Actively provide strategic counsel and be a senior strategic voice for the client
• Build strong relationship that establishes trust with clients

Requirements

• Influencer Marketing & Network Expertise
• Meaningful foundation in influencer marketing, supported by an established and expanding network of relationships with agents and managers.
• Deeply connected to evolving digital culture, platform innovations, and industry trends to create timely, future-forward collaborations.
• Stay informed on platform best practices and proactively share insights and innovations with peers, clients, and prospects.
• Experience within the financial services and/or credit card industry
• Team Leadership & Development
• Experience managing a team of 3–4 direct reports, with a proven ability to motivate teammates and foster their growth.
• Proven capability to lead account teams through influencer identification, negotiation, and comprehensive activation management.
• Client Management & Communication
• Confident client lead across multiple workstreams, with the ability to command a room and secure stakeholder buy-in across multiple channels.

Benefits

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits