Responsibilities

• Enterprise Growth and Media Strategy
• • Set the enterprise growth and full-funnel media strategy to generate qualified demand, improve market share, support profitable sales, and strengthen customer retention.
• • Lead annual, quarterly, and monthly media planning across national, regional, market, and store levels, balancing enterprise scale with local relevance and original equipment manufacturer requirements.
• • Allocate investment across brand and performance channels using business objectives, market opportunity, inventory, customer demand, and marginal-return insights.
• • Create clear decision frameworks for channel mix, audience strategy, geographic prioritization, pacing, optimization, and test-and-learn activity.
• • Own the enterprise plan for paid demand and communicate expected opportunity volume, efficiency, and sales contribution by line of business.
• Line of Business Growth Plans
• • Lead growth and media plans for New, Used, We Buy Your Car, and After-Sales, translating revenue, share, inventory, margin, and customer objectives into actionable demand plans.
• • Partner with each line of business to define target audiences, offers, messaging, media roles, customer journeys, and performance expectations.
• • Identify enterprise and cross-line-of-business opportunities that increase customer lifetime value and position AutoNation as the preferred partner across the full automotive ownership journey.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Economics, Analytics, or a related field, or equivalent relevant experience. Master’s degree preferred.
• Twelve or more years of progressive marketing experience, including significant leadership of integrated media, performance marketing, or enterprise growth strategy for a complex, multi-location consumer business.
• Seven or more years of people leadership experience, with success building teams, developing talent, and leading through influence in a matrixed organization.
• Demonstrated ownership of large, multi-channel media investments spanning brand and performance channels, including paid search, paid and organic social, video, audio, display, programmatic, and third-party media.
• Proven ability to translate enterprise and line-of-business objectives into integrated plans that deliver measurable demand, revenue, market-share, efficiency, and customer outcomes.
• Strong command of marketing measurement, financial stewardship, incrementality, attribution, experimentation, forecasting, and executive performance reporting.
• Experience leading agencies, platforms, publishers, marketplaces, and complex commercial partnerships. Automotive, retail, franchise, dealer, or other distributed-location experience preferred.
• Exceptional executive communication, judgment, negotiation, change leadership, and cross-functional partnership skills.
• Must meet company requirements for employment.
• Valid in-state driver’s license and an acceptable, safe driving record maintained throughout employment.

Preferred

• Master’s degree preferred.

Benefits

• Competitive compensation and 401k matching
• Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
• Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear
• Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
• Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide
• AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.
• AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.